15 Latinx Brands to Shop During Hispanic Heritage Month & Beyond

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Hispanic Heritage Month officially kicked off Sept. 15, and goes until Oct. 15. While this period spotlights Hispanic history and culture, educating ourselves and being an ally can be done year-round. Besides watching Hispanic movies on Prime Video, there are more ways you can show your support and appreciation, such as promoting and shopping at Latinx-owned business.

Whether you’re looking to stock up on classic lipstick shades, tote bags or even just some comfortable pillows, there are many Latinx businesses across beauty, fashion, food and home to browse through. It may take some extra time to research and find these types of brands, but showing your support can help a local business while providing you with some fun and unique finds.

To help you inspire you, we found some of the best Latinx brands to shop during Hispanic Heritage Month and beyond.

Keep reading to check out some of our favorite picks below.

Farm Rio is made up of creatives from Rio de Janeiro, Brazil, who infuse culture into clothing with vibrant shades and bold designs, such as this knit midi skirt. The brand also is a supporter of sustainable practices, using transparent practices and more.

Cut + Clarity was founded by Mariana Russo Chambers, who immigrated from Buenos Aires, Argentina. Chambers set out to create jewelry that showcased her roots as well as create a legacy of quality craftsmanship and features. You can expect simple pieces like their pearl studs, or statement pieces that’ll elevate practically any look you pair it with.

Buy: Rahua Leave-in Treatment $46.00

Co-founded by Fabian Lliguin and his wife, the brand aims to bring the rich and sustainable practices from Ecuadorian culture as well as Amazonian countries in an effort to protect the rainforest and its people. For a spa-like treatment from the comfort of you home, stock up on Rahua products such as the brand’s popular leave-in treatment.

Rare Beauty was started by none other than Mexican-American singer and actress Selena Gomez. Her brand not only looks to shine a light on mental health, but has a slew of viral products such as the liquid blush, which has gained fame on TikTok for its highly pigmented formula that easily blends into your skin.

Lights Lacquer will have you ditching all your previous nail polishes, as it not only features a range of fun colors and collaborations (including a zodiac-themed collection!), but was founded by the Cuban beauty influencer Kathleen Lights, who wanted to create a clean nail polish brand that’s cruelty-free, vegan and doesn’t contain those seven common toxins.

Con Ganas Collective features a range of art prints, stickers and more all handmade by founder Peanut, a Guatemalan-American who creates all her Latin-inspired products from Las Vegas.

Hedley & Bennett wants to upgrade your cookware and kitchen accessories with a mix of aprons and knives that’ll add some personality into your space. The brand was founded by Ellen Marie Bennett, a Mexican-American who took her passion for cooking and need for a more durable apron and turned it into a business. The brand has collaborated with retailers such as Crocs, LoveShackFancy and more.

La Monarca Bakery & Cafe is ready to fill your kitchen with some Mexican pastries taken straight from the founders’ hometown in Mexico. The brand has everything from Mexican hot chocolate, wedding cookies, gift boxes and more. Plus, they’re available in select Costcos and Amazon.

Costa Rican-founded AstraLuna Arts is perfect for anyone to bring spooky season vibes to their space year-round. The shop is filled with crystal, zodiac and witch-themed pins with which you can decorate your purses, bags and more.

Maude is lowering the veil on sexual wellness by educating shoppers on a range of topics while providing sleek and stylish wellness products including vibrators, bath essentials, lube and more. The brand is female-founded by Éva Goicochea who, after seeing the lack of inclusivity in the sexual wellness area, decided to start her own.

Vavica was created by three American-born sisters with Latin roots who, after noticing a lack of diversity in the beauty industry, decided to create a skincare brand that celebrated their background. Through bath and everyday skincare products, the sisters hope to encourage people to live confidently and happily.

Cami Téllez founded Parade looking to provide people with a range of underwear and lingerie for self-expression believing undergarments go beyond “a flat pink surface.” The brand has exploded on social media, and has everything from underwear, bras, bralettes, bodysuits and more.

Buy: BeautyBlender Makeup Sponge $17.00

BeautyBlender has become the brand for helping to blend your makeup into a smooth and seamless appearance. It was founded by the makeup artist Rea Ann Silva, who discovered the benefits sponges have in the beauty sphere, and since then has become a sensation.

Bella Doña was co-founded by best friends LaLa Romero and Natalia Durazo who wanted to infuse Chicano and LA culture into everyday, fashionable clothing. The styles were inspired by their streetwear and trends from their hometown, while looking to encourage shoppers to be unapologetically themselves.

Cuyana was co-founded by Karla Gallardo, who grew up in Ecuador before moving to the U.S. for her studies. Through this brand, she aims to provide luxury and sustainable bags and clothing that you can wear and feel good about showing off.

For more product recommendations, check out our roundups of the best AAPI beauty and skincare brands, black-owned beauty and fashion brands, and celeb-loved beauty products.