5 Influencer Tips From Domelipa, Kunno, Mario Bautista & More at 2024 Billboard Latin Music Week

The 2024 Billboard Latin Music Week welcomed Domelipa, Mario Bautista, Marko, Sophia Talamas, and Yeri Mua for a conversation about the synergies between content creation and music. 

Moderated by Mexican influencer Kunno, the five speakers shared essential tips for those social media personalities who want to transition into a music artist. Read the best quotes from each below.

Building a Fan Base

“That approach from the beginning with my followers opened the door for me. That closeness with my fan base is was what opened doors for me, especially in music. When I released my song ‘Chupon,’ people fell in love with Yeri Mua the singer. I feel that music today, no matter what, has to be linked to social media.” — YERI MUA

Finding a Balance

“Si no fuera por el apoyo de mi familia y mi equipo, no sabría donde estaría. Tienes que saber escoger prioridades. Todo es balancear a como puedas. Yo estudié música desde chiquita, pero nunca pensé que era posible ser artista, y gracias a las redes, que empecé a hacer videos y crear una audiencia leal, pude llegar ahí.” — SOPHIA TALAMAS

Being True To Yourself

“If people follow you for the reason they followed you, you can’t just make the change suddenly. If I had only made music, it would have been much more complicated because people follow me for being Dome the TikToker, not for being a Dome singer. You have to adapt them but keep doing what they liked in the beginning.” — DOMELIPA

Dealing with Haters

“The hate issue is part of the business and you have to live with it. You have to accept it because you can’t escape it. It’s very important that you have someone in your team who can help you with your mental health. It works for music and for people in the public eye who are reading social media 24 hours a day.” — MARKO

Counting Your Blessings

“The pandemic made me reflect on what was happening in my music. I felt confused, I didn’t know what was going to happen and suddenly everything stopped. I felt anguish about work and responsibilities, but talking to my psychologist, he asked me: ‘is everyone in your family okay’? It changed the way I see life. We don’t see beautiful things, the simple fact of getting up and seeing that our loved ones are still alive. That changed the course of my life forever. I want to make music with good messages that have feeling and connection.” — MARIO BAUTISTA

Latin Music Week coincides with the 2024 Billboard Latin Music Awards set to air Sunday, Oct. 20, on Telemundo. It will simultaneously be available on Universo, Peacock and the Telemundo app, and in Latin America and the Caribbean through Telemundo Internacional.