7 Things Wisin & La Base Taught Us About the Latin Urban Movement at Latin Music Week 2023

Wisin arrived at 2023 Billboard Latin Music Week with Latin hitmakers DJ Nelson, Hyde el Quimico and Luny Tunes to talk about the definitive view on identifying and creating hits. 

Titled “Wisin and La Base: Eye of the Tiger, presented by Smirnoff” and moderated by Puerto Rican radio host and podcaster Molusco, see seven things we learned about the Latin urban movement during the conversation. 

1. “There is no manual for producing, but in the urban genre, we always work as a team. Since the beginning, it’s been in our DNA to work with several artists.” – Wisin

2. “The muse, first of all, has to be good. We are in a digital world, and in these times, what is most important is quality.” – DJ Nelson

3. “‘Stage songs’ are the ones where the track speaks and from the first phrase, people sing them. That’s a trick to achieve.” – DJ Nelson

4. “Urban artists have dared to experiment with other genres and we continue to be urban artists.” – Wisin

5. “The genre has come very far thanks to collaborations and fusions. More than anything, the collaborations make this genre unique.” – DJ Nelson

6. “Opening that door to touch the sky is difficult, we have no explanation but it’s always about work and discipline. We never thought that the urban genre would be where it is.” – Wisin

7. “Now we work faster and we have to adapt. We are already preparing for AI. Technology is changing a lot.” – Luny Tunes

Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops. See the ultimate Latin Music Week guide here.

This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few.  Check out the dates and times for the showcases throughout the week here.

Official partners of the 2023 Billboard Latin Music Week include AT&T, Cheetos, CN Bank, Delta Air Lines, Lexus, Netflix, Michelob ULTRA and Smirnoff.

Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5) and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.