Tyla Brings Her ‘Personal Touches’ to First-Ever Gap Campaign: Shop the Spring Collection Here
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Gap is celebrating self-expression and individuality in its new spring 2024 campaign and they’ve tapped none other than Grammy-winning singer Tyla to be the face. Titled Linen Moves, the collection infuses Tyla’s personal style while also expanding the list of musicians the clothing brand has teamed up with including John Mayer, Alanis Morissette, SZA, Keith Urban, Jason Mraz, John Legend and more.
Tyla x Gap is available to buy online at Gap.com and features a mix of neutral and versatile linen pieces that can be paired with comfortable sandals or your trendiest pleated skirt.
“It’s an absolute honor to be in a Gap campaign — so many iconic artists have worked with Gap and I now get to be one of them,” said Tyla in an official press release.
The spring 2024 campaign infuses music, dance and fashion that’s showcased in the campaign video as Tyla takes to the dancefloor in a reimagined music video of “Back on 74.”
You can shop pieces picked and shown off by by the Billboard Hot 100 chart maker in the official below.
GapFit Seamless Rib Cropped Halter Tank Top
This Tyla-approved cropped top features a soft ribbed material with slight compression to provide some support whether you’re dancing or lounging around the house. It’s also an additional 30% off when you use the promo code GREAT at checkout.
Linen-Cotton Wrap Mini Skirt
Pair your tops with this linen wrap mini skirt topped off with an adjustable tie at the side. The lightweight material aims to be breathable, while the basic shades make it easier to show off your chicest statement tops.
Linen-Cotton Ultra Cropped Cami
If you’re looking for a multipurpose top, this cropped linen shirt comes with a rounded neckline and stretch back to make it easier to take on and off. The light, airy material also allows you to easily pair with an overshirt or wear alone with a pair of jeans.
Linen Cropped Shirt
For those warmer days this linen shirt will provide layers without leaving you hot and sweaty. The material’s breathability will help air easily flow while the button closure provides more customability to personalize to your liking.
Linen-Cotton Pull-On Cargo Pants
Complete your looks with these adjustable linen cargo pants. The pair comes with two side leg pockets for extra storage and a drawstring waistband that you can loosen or tighten to you liking.
For Tyla, this campaign also provided the opportunity for her fans to see her try something new while showing off the stylish lightweight linen styles.
“I’m excited for my fans to see me do a new type of dance where I’m styled in comfortable clothes with my own personal touches,” she said. “It was really fun — a true celebration of music, fashion and dance.”
Check below to watch the campaign video Tyla x Gap.
Rylee Johnston
Billboard
