Selena Gomez’s Rare Beauty Soft Pinch Powder Blush Is Now Available at Sephora: Shop the Collection

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Rare Beauty’s Soft Pinch Luminous Powder Blush is now available at Sephora, Selena Gomez announced on Instagram on Thursday (March 28).

“Pinch meeeeeeel I’m so excited my new @rarebeauty Soft Pinch Luminous Powder Blush is officially available @sephora and @spacenk … and I’m even more excited I no longer have to keep it a secret,” the singer captioned an Instagram video with behind-the-scenes footage from her Rare Beauty photoshoot.

The $26 powder blush is a hybrid of Rare Beauty’s best-selling Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter packaged in an easy-to-use compact.