J. Cole Removes Kendrick Lamar Diss ‘7 Minute Drill’ From Streaming Services
J. Cole has gone through with removing his Kendrick Lamar diss “7 Minute Drill” from streaming services. The viral Might Delete Later closer was taken down from streamers as of Friday afternoon (April 12).
“7 Minute Drill” lasted a full tracking week counting toward Billboard chart statistics before being scrubbed from streaming services. In the midst of his apology to Kendrick Lamar while on stage at his Dreamville Fest, J. Cole voiced his plan to have the track removed from DSPs altogether, and five days later he delivered on his promise.
“7 Minute Drill” arrived on Cole’s Might Delete Later project last week and found the Dreamville boss taking shots at K. Dot and his discography.
“I got a phone call, they say that somebody dissing/ You want some attention, it comes with extensions,” Cole initially teased.
He referred to 2022’s Mr. Morale & The Big Steppers as “tragic” and claimed that the Grammy-winning To Pimp A Butterfly had fans snoozing.
“He still doin’ shows, but fell off like the Simpsons/ Your first s–t was classic, your last shit was tragic/ Your second shit put n—-s to sleep, but they gassed it/ Your third s–t was massive and that was your prime/ I was trailing right behind and I just now hit mine/ Now I’m front of the line with a comfortable lead/ How ironic, soon as I got it, now he want somethin’ with me,” Cole spews.
Two days after Cole issued his “Like That” response targeting Kenny, he apologized to Lamar on stage at Dreamville Fest and claimed it was some of the “lamest s–t” he’s ever done.
“I’m so proud of [Might Delete Later], except for one part. It’s one part of that s–t that makes me feel like, man that’s the lamest s–t I did in my f–king life, right? And I know this is not what a lot of people want to hear,” he began.
“I was conflicted because, one, I know my heart and I know how I feel about my peers, these two n—as that I just been blessed to even stand beside in this game, let alone chase they greatness. So I felt conflicted ’cause I’m like, bruh I don’t even feel no way. But the world wanna see blood. I don’t know if y’all can feel that, but the world wanna see blood.”
Cole continued: “That s–t don’t sit right with my spirit. That s–t disrupts my f—ing peace. So what I want to say right here tonight is in the midst of me doing that and in that s–t, trying to find a little angle and downplay this n—a’s f—ing catalog and his greatness, I want to say right now tonight, how many people think Kendrick Lamar is one of the greatest motherf–kers to ever touch a f—ing microphone? Dreamville, y’all love Kendrick Lamar, correct? As do I.”
The North Carolina rapper even went as far as to say he’ll take K. Dot’s response “on the chin” and would offer no rebuttal.
“I just want to come up here and publicly be like, bruh, that was the lamest, goofiest s–t. I say all that to say it made me feel like 10 years ago when I was moving incorrectly,” Cole said. “And I pray that god will line me back up on my purpose and on my path, I pray that my n—a really didn’t feel no way and if he did, my n—a, I got my chin out. Take your best shot, I’ma take that s–t on the chin boy, do what you do. All good. It’s love.”
Kendrick Lamar dropped an atomic bomb on hip-hop with his scathing verse on Future and Metro Boomin’s “Like That,” which saw him target his “Big Three” running mates Drake and J. Cole on the Billboard Hot 100 No. 1 hit.
Billboard has reached out to J. Cole’s reps for confirmation.
Michael Saponara
Billboard