The Rolling Stones Are Releasing a Limited-Edition Rum to Commemorate ‘Hackney Diamonds’ Tour
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The Rolling Stones are celebrating their latest album by hitting the road for their Hackney Diamonds tour. But along with rocking out with the band in-person, fans now have the opportunity to pick up a limited-edition bottle of the group’s Crossfire Hurricane Rum, released in conjunction with the jaunt.
The new “Hackney Diamonds” edition of Crossfire Rum is a bottle worthy of being displayed, as it features an all-black base with gold-yellow accents and an updated version of of the band’s logo. In addition to receiving the new rum, fans will take home a keepsake box that also comes with the rock group’s flagship Crossfire Hurricane Rum. The complete boxed set will be released gradually across the country to align with The Rolling Stones’ tour schedule — including on the official Crossfire Hurricane website — at a retail price of $125. Concertgoers will also have the opportunity to buy the rum at the venue.
Keep reading to see where to buy the bottle online when it comes to a city near you.
Crossfire Hurricane Rum 'Hackney Diamonds' Edition
The new edition of Crossfire Hurricane Rum aims to provide the same blended rum taste in an updated bottle while paying “homage to the band’s iconic journey,” according to a press release. For the band, releasing the beverage is yet another way to connect with fans outside of their music.
“This commemorative box set of Crossfire Hurricane Rum is not just a celebration of our US tour, but a toast to the incredible journey we’ve shared with our fans,” The Rolling Stones said in a press statement.
And to complete your collection, the original Crossfire Hurricane Rum is available for purchase on Reserve Bar and Total Wine for under $40. Shop the bottle below.
Crossfire Hurricane Rum
The flagship Crossfire Hurricane Rum aims to infuse the flavors of rum from Jamaica, the Dominican Republic and Barbados that’s been aged within oak barrels. You can expect notes of caramelized bananas mixed with tropical fruit with each sip.
More celebrities have been coming out with their own form of wine and spirits, with the “Satisfaction” band growing the list of musician-owned alcohol brands in addition to artist-owned wines. And it’s not just the music industry that has picked up on the alcohol trend, Kylie Jenner just released Sprinter, a vodka soda brand, joining her sister Kendall who owns 818 Tequila.
For more product recommendations, check out our roundups of the best cocktail books, music coolers and musician cookbooks.
Rylee Johnston
Billboard
