Ariana Grande, Taylor Swift & More Lookalikes Appear in Alexander Wang Ricco Bag Promo

Alexander Wang’s Ricco bag is back in stock, and to show off the authenticity of his often-knocked off bag, the fashion designer enlisted some lookalikes of major stars for the campaign.

In the video posted to Instagram earlier this month, doppelgängers of stars including Ariana Grande, Taylor Swift, Beyoncé and Kylie Jenner unbox the purse and show off all its features — looking uncannily like the celebrities they are set to portray.

“100% certified authentic,” Wang playfully captioned the video, which you can check out here.

The Grande lookalike, a popular TikToker named Paige Niemann, has caught the attention of the “We Can’t Be Friends” singer in the past. The social media star, who has more than 10.3 million followers on TikTok, shared a video back in 2019 in full Grande-inspired glam — ponytail and winged liner included — lip syncing a scene from the Nickelodeon show, Victorious, in which Grande played the character Cat Valentine.

“I just wonder whyyyy the cat voice / dialogue. ? i am sure she is the sweetest sweet sweetheart forreal !! but it’s definitley bizarre seeing people blend the two worlds lmao,” Grande tweeted upon seeing the clip.

The Swift lookalike, another popular TikToker named Ashley Leechin, has also gotten noticed by her favorite superstar. In 2022, the “Fortnight” singer wrote in the comments section of one of Leechin’s videos, “My mom just saw this and said ‘she looks like you.'”