The General Election is coming to ‘Roblox’, via the BBC

3 July, 2024

Laura Kuenssberg, Jeremy Vine, Larry The Cat and Clive Myrie in 'Roblox'

The BBC is bringing its General Election coverage to Roblox in an attempt to reach under 25s.

With the United Kingdom set to vote tomorrow (July 4), the BBC has updated its Wonder Chase Roblox experience.

The BBC Wonder Chase Roblox experience has recreated Downing Street and scattered a number of ballot boxes across the game. If players find them all, they’ll be able to claim Larry The Cat as their own Roblox pet.

Also involved in the experience are familiar faces from BBC News, including Laura Kuenssberg, Clive Myrie, and Jeremy Vine. They’ll be on hand to share what the BBC are calling “interesting and fun facts about elections”.

“I’ve never imagined being a gaming character before, but like never before, in 2024 the BBC’s coverage of the election really IS getting everywhere,” said Kuenssberg.

Wonder Chase was launched in April, and has so far brought the likes of Doctor Who, Match Of The Day and Eastenders to Roblox.

“We are extremely pleased to see how BBC Wonder Chase has rapidly attracted the under 25 Roblox audience to games from their favourite BBC shows such as Doctor Who, Match of the Day, The Next Step and Glow Up,” Fiona Campbell, controller of youth audience for BBC Three and BBC iPlayer, explained. “This latest update for the General Election is the latest innovation in our Roblox experience offering an engaging and fun way to learn more about the country’s election whilst interacting with our top political experts!”

“We have a long history of bringing children news and current affairs explained on their level. Children can now interact and play with the election news broken down into a fun game,” added Patricia Hidalgo, BBC children’s and education director.

Over the weekend, The Last Dinner Party performed at Glastonbury Festival and encouraged voters to “protect each other and just having some fucking empathy.”

“I think we all know who we are voting for, but it doesn’t end with the Tories being kicked out,” vocalist Abigail Morris continued. “It really is up to us, the people, to make the change.”

It comes after AJ Tracey spoke to NME about the imminent General Election and said “anything but the Tories is ideal”.

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