E.l.f.’s New Sleep Face Oil Provides ‘Velvety Soft’ Results Overnight (And It’s Only $18)

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E.l.f. Cosmetics has prevailed in creating high-end beauty products with a drugstore price tag including the TikTok viral gel primer that has social media praising its “non-sticky” formula for only $10. Their latest drop though is a night face oil that has reviewers applauding its luxurious ingredients including skin cell boosting retinoid — and did we mention it’s under $20?

Social media has already been clamoring to get their hands on the new e.l.f. drop and since Target is exclusively carrying Blue-ty Sleep Night Oil Facial Treatment, for now, you’re limited in where you can buy the skincare essential online. More than 59 million videos on TikTok have been made under the search term Elf Sleep Night Oil, with users giving a review of the formula’s feel and benefits.

TikToker @be.you.i.am.me has claimed “e.l.f. has done it again” in a video that shows off the texture and application of the face oil, which has already gathered a couple thousand views (and counting).

Keep reading to learn more and buy the e.l.f. night oil online.

blue e.l.f. face oil

E.l.f. Skin Youth Boosting Blue-ty Sleep Night Oil Facial Treatment

E.l.f.’s new Blue-ty Sleep Night Oil has earned a 4.8 star rating on Target for its “velvety soft” results that reviewers claim “leaves skin glowing in the morning” after application. It’s formulated with vegan ingredients including blueberry extract and 1% of retinoid to help smooth, hydrate and even your skin. As a skincare product with retinoid, your skin will be more sensitive to UV rays, which means you’ll want to make sure to apply sunscreen before exposing your skin to the sun.


The makeup brand has also become a reliable source for dupes on designer makeup products including Dior’s lip oil. While e.l.f. cosmetics aims to provide affordable options that are cruelty-free, the Internet has proven that the love for the brand goes beyond their ability to make budget-friendly skincare and makeup alternatives.

Even celebrities have given their stamp of approval to the e.l.f. cosmetics with Meghan Trainer making an appearance alongside Judge Judy in a 2024 Superbowl commercial for the beauty brand.

For more product recommendations, check out ShopBillboard‘s roundups of the best setting spray, freckle pens and dermatologist-approved sunscreen.

Rylee Johnston

Billboard