Cirque du Soleil and BMG Form New Alliance

BMG and Cirque du Soleil have formed a partnership to handle the live entertainment company’s musical catalog, as well as explore a number of music-oriented initiatives. 

The agreement calls for BMG to be the label home for Cirque’s catalog of original scores and soundtracks, administer its music publishing and jointly create new music. 

The first release under the pact is the country-themed Songblazers, out today. Songblazers is Cirque’s newest production, presented in conjunction with Universal Music Group Nashville, about two characters who go on a journey to find their own path to country music stardom. The soundtrack was produced by Grammy-winning producer Daniel Tashian.

The partnership will be led by Cirque du Soleil’s new music division, Cirque du Soleil Studio, which is tasked with expanding the brand’s fan base. 

“The power of music has long been a force uniting cultures and peoples in Cirque du Soleil productions around the world. As music plays an integral part in our productions, we’re proud to finally dive into the music industry and explore this new avenue,” said Anne Belliveau, chief customer experience officer for Cirque du Soleil Entertainment Group. “Over the last few years, BMG has brought a fresh vision to the music business, and we look forward to partnering with BMG on a variety of music-related opportunities.” 

Marian Wolf, senior vp of music publishing, North America, for BMG added, “Cirque du Soleil is one of the most innovative and creative entertainment companies in the world. We are thrilled to be the new publishing and recorded music home for Cirque du Soleil and to collaborate on upcoming new releases. This will provide unparalleled opportunities for BMG’s diverse roster of artists, songwriters, and catalogs. Together we aim to celebrate and elevate global culture by showcasing diverse music releases and transforming the way global audiences discover new music.”

Cirque’s catalog includes more than 30 titles including the recordings to such popular Cirque du Soleil productions  as Ka, O, Alegria, Mystere, La Nouba, Dralion, Saltimbanco, Zumanity and Quidam. (The deal does not include Love, the Cirque production based on the Beatles catalog; that title remains on Apple/Capitol. Separately, BMG has publishing and recording relationships with Beatles drummer Ringo Starr and the late George Harrison).

Cirque’s catalog has earned more than 250 million career streams in the U.S .and more than 500,000 album equivalents sold in the US alone, according to the company.