Double Win for Venesti: ‘Es Normal’ Tops Latin Rhythm Airplay & Latin Pop Airplay Charts

Venesti celebrates a double win with “Es Normal,” as his latest single crowns Billboard’s Latin Rhythm Airplay and Latin Pop Airplay charts (dated July 27). The track is the fourth single from parent album De La Nada to enter a Billboard chart.

“It’s really important to lead the Latin Rhythm Airplay and Latin Pop Airplay charts, both for me and my team,” Venesti tells Billboard. “Actually, it’s the song we picked as (the) first single and the one I listen to the most.”

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On Latin Rhythm Airplay, “Es Normal” ascends from No. 3 to crown the 25-song ranking with a 21% gain in audience impressions, up 6.6 million, logged during the July 12-18 tracking week, according to Luminate. With the ascension, Colombian Venesti picks up his second No. 1, after the one-week takeover of “Umaye” last October.

Further, the new champ also takes indie label AP Global to its second coronation on Latin Rhythm Airplay –and third top 10 overall– after it secured its first top 10 through “Pura Maldad” in June 2023.

“When we were composing the song, I was going through a real-life situation about mistrust and chatter, so we decided to write it because so many people go through the same thing,” Venesti remembers. “When the person involved heard it, she started questioning whether I had changed. But nothing, it’s been proven that such is the case, and yes, that makes the song even more special for both, me and my team.”

The Pop-Afrobeat “Es Normal” also stands steady at No. 1 for a second week on Latin Pop Airplay. There, it joins Venesti’s first champ, “No Es Normal,” with Nacho and Maffio, which held strong at the summit for 10 weeks, the longest-leading song in 2024 so far.

“Es Normal” joins three other songs stemming from Venesti’s debut studio album De La Nada, released Sept. 28 on AP Global. Those songs are the No. 11-peaking “Necesidad” (Latin Rhythm Airplay, Dec. 2022), and top 10s “Pura Maldad” (No. 10 high, June 2023) and as mentioned, “Umaye,” which granted Venesti his first ruler on any chart.

Beyond Latin Rhythm Airplay and Latin Pop Airplay, Venesti reaches for his third top 10 on the overall Latin Airplay, where “Es Normal,” produced by Milo Beat, jumps 8-4. The Colombian singer-songwriter and producer landed two champs previously on the overall radio ranking, both in less than a year: “Umaye” (Dec. 2023) and “No Es Normal,” with Nacho and Maffio, in March.

Pamela Bustios

Billboard