Which Latin Music Executive Has the Most Influence? Vote Now

8 August, 2024

Billboard’s peer-voted Latin Power Players’ Choice Award is back for 2024 and asking music industry members from all sectors to honor the executive they believe had the most impact across the Latin genre in the past year.

Voting is open to all Billboard Pro members, both existing and new, with one vote per member per round.

The Latin Power Players’ Choice Award will run alongside Billboard’s annual Latin Power Players ranking of the music industry’s most influential executives in the genre, which will be announced in September.

Billboard launched its first Players’ Choice Award with the Power 100 list in January 2023. That was followed by the first Country Power Players’ Choice Award that concluded in June, the inaugural R&B/Hip-Hop Power Players’ Choice Award in August and the first Latin Power Players’ Choice Award in September, which was won by WK Entertainment founder/CEO Walter Kolm. In 2024, the peer-voted award expanded to also cover International Power Players and Top Music Lawyers.

The finalists are:

Walter Kolm, CEO and president, WK Entertainment
Rebeca Leon, Founder and CEO, Lionfish
Alexandra Lioutikoff, President of Latin America and U.S. Latin, Universal Music Publishing Group
Richard Lom, Partner and agent, WME
Jesus López, Chairman and CEO, Universal Music Latin America and Iberian Peninsula

The third and final round of voting to select the winner from the final five nominees is now open. Voting will conclude on Sept. 4 at 11:59 p.m. ET.

If you are not yet a member of Billboard Pro, you can join here.