LE SSERAFIM Debuts Sony WH-1000XM5 Headphones & Earbuds in a New Pink Colorway: Shop the Collection  

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Perfectly pink! Sony released a new colorway of the WH-1000XM5 headphones and earbuds in collaboration with LESSERAFIM on Wednesday (Sept. 18).

The K-Pop group stars in a futuristic campaign for the WH-1000XM5 headphones and earbuds, featuring the single “CRAZY,” the title track off their latest mini album, which was released on Aug. 30. CRAZY landed LE SSERAFIM its first-ever No. 1 debut on Billboard’s Top Album Sales Chart.

“The connection we have with our fans is everything, and we can’t wait for them to be able to experience our music with Sony’s awesome Smoky Pink 1000X headphones and earbuds,” the girl group comprised of Kim Chaewon, Sakura, Huh Yunjin, Kazuha and Hong Eunchae, said in a statement.

The “soft and sophisticated” Smoky Pink colorways offer a “powdery matte texture,” per Sony. The audio technology brand’s bestselling WH-1000XM5 headphones and earbuds are equipped with superior, noise-canceling technology and top-of-the-line audio quality, especially for the price point, and the cushion are comfortable enough to wear for at least a few hours at a time.

Sony’s, foldable WH-100XM5 headphones retail for $399.99 and feature up to 30 hours of battery life (with quick charging), crystal-clear sound and intuitive touch control settings. The new colorway is available for pre-order now and will be released on Oct. 14.

Beyond the newly-released pink shade, Sony’s WF-1000XM5 are available in black and platinum silver, while the WH-1000XM5 earbuds come in black, platinum silver and midnight blue. 

LE SSERAFIM are the latest music stars to star in Sony’s for the Music Campaign joining Miguel, Olivia Rodrigo, Tate McRae and SZA.

Watch LE SSERAFIM in Sony’s new campaign below.