This Iconic Brand Is Teasing a Beyoncé Collaboration for Its ‘New Chapter’
“Oh, you wish you were my Levi’s jeans,” Beyoncé sings on the chorus of the Post Malone-assisted “Levii’s Jeans.” Little did fans know, they may soon have the chance to zip up the same denim as Bey.
Levi’s teased a collaboration with Beyoncé is on the horizon on Monday (Sept. 23). The famed denim clothing company posted an image on Instagram featuring what appears to be Bey riding a horse, à la Cowboy Carter, while rocking a cowboy hat.
Levi’s tagged Beyoncé in the photo on social media, and added a caption to the post hinting at the next era: “INTRODUCING: A New Chapter.” The account also teased fans regarding the collaboration. “Let the countdown begin,” the bio reads.
“COWBOY CARTER WORLD TOUR SPONSORED BY LEVIIS,” one fan guessed on the Instagram post, while another is ready to hit the checkout button, writing, “sighs and pull out credit card.”
Others’ pockets are feeling stretched. Commented another, “I don’t have no more money, Beyoncé!”
Billboard has reached out to reps for Bey and Levi’s for additional information.
This would mark the first official collab between Bey and Levi’s. Following “Levii’s Jeans” arrival in March, the brand enjoyed a spike in sales and the company’s CFO, Harmit Singh, gave Bey her flowers for the uptick thanks to her The-Dream-produced ode to the jean maker. “There’s no better person than [Beyoncé], who we call the center of culture,” he said in April.
Cowboy Carter debuted at No. 1 on the Billboard 200 earlier in 2024 with 407,000 total album-equivalent units. With the feat, Beyoncé became the first woman to debut her first eight albums at the chart’s apex.
The last week of September is proving to be a busy one for Beyoncé. She stunned in three different looks as part of a new promo video for her SirDavis American Whisky brand, which is cued to Betty Davis’ 1974 soul funk classic “They Say I’m Different.”
See Levi’s Beyoncé teaser post below.
Michael Saponara
Billboard
