Oasis confirm dynamic pricing will not be applied to North American reunion tour dates
Oasis have confirmed that a dynamic pricing structure will not be applied to their North American reunion tour dates.
Ticket sales for the newly reformed Britpop band’s UK and Ireland ‘OASIS LIVE ’25’ reunion tour caused controversy among fans this month who were taken by surprise by the dynamic pricing in place on Ticketmaster.
The ticketing platform’s “surge pricing” scheme, introduced in 2022, increases ticket prices based on demand.
Now, Liam and Noel Gallagher’s band management have issued a statement confirming that the upcoming North American dates – which were announced today (September 30) – will not be subject to the same pricing structure.
“Ticketmaster’s dynamic pricing model will not be applied to the forthcoming sale of tickets to Oasis concerts in North America,” a statement shared to social media read. “It is widely accepted that dynamic pricing remains a useful tool to combat ticket touting and keep prices for a significant proportion of fans lower than the market rate and thus more affordable.”
“But, when unprecedented ticket demand (where the entire tour could be sold many times over at the moment tickets go on sale) is combined with technology that cannot cope with that demand, it becomes less effective and can lead to an unacceptable experience for fans.”
— Oasis (@oasis) September 30, 2024
The statement concluded: “We have made this decision for the North America tour to hopefully avoid a repeat of the issues fans in the UK and Ireland experienced recently.”
Following the UK and Ireland sale controversy, the issue was brought to the Advertising Standards Agency and the European Commission, with a separate call for an investigation brought by the UK government.
Experts also suggested that not warning Oasis fans of the dynamic pricing may breach consumer law.
Oasis responded at the time with a statement which read: “Oasis leave decisions on ticketing and pricing entirely to their promoters and management, and at no time had any awareness that dynamic pricing was going to be used.”
“America.
Oasis is coming.
You have one last chance to prove that you loved us all along.”
Oasis will tour North America in 2025!
Register for the North American ticket pre-sale private ballot https://t.co/A0zRW3s9vA
The pre-sale will take place Thursday, 3rd October.
Tickets… pic.twitter.com/s0fGcunAJC— Oasis (@oasis) September 30, 2024
The band are due to kick off their North American leg on August 24, 2025 with an opening night at the Rogers Stadium in Toronto, before the Gallagher brothers head over to the United States for three shows.
These include a night at Soldier Field in Chicago and a gig at MetLife Stadium in New Jersey on August 28 and 31 respectively, followed by a show at the Rose Bowl Stadium in Los Angeles on September 6.
Registration for the presale is currently open on Oasis’s website until tomorrow (October 1) at 8am EST. The general sale for tickets will go live on Friday (October 4) at 10am local time. Visit here to buy tickets and find more details here.
The announcement comes just days after NME exclusively revealed the cities that Oasis will be playing on their upcoming 2025 reunion tour.
The post Oasis confirm dynamic pricing will not be applied to North American reunion tour dates appeared first on NME.
Hollie Geraghty
NME