Snoop Dogg Combines ‘Function & Flyness’ in New BIC Collection With Martha Stewart
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Snoop Dogg and Martha Stewart are lighting up fans’ lives with a new collection from BIC that combines functionality and style. If you’ve ever imagined hanging out with the unlikely besties, you can now carry the two on the go in the form of BIC’s EZ Reach Lighters and matching Hold the Phone cases.
The collection officially went live on Friday (Nov. 4) and featured two iPhone 15 cases in blue and purple with a slot designed for the EZ Reach lighter, in addition to exclusive designs co-created by the stars. With two distinct styles, Stewart and Snoop Dogg worked together to create a distinct look that’s cohesive together yet still shows off their unique personalities.
“Martha and I, we have our own vibes, no doubt – totally different styles, but we make it work because we both respect that balance between function and flyness,” Snoop tells Billboard. “We’re not about sacrificing one for the other. We can keep it fresh and practical without compromise.”
Fans are already obsessing over the collaboration selling out the iPhone cases almost immediately after they went live, but the EZ Reach lighters are still available — and as low as $14 for a four-pack. Whether you’re lighting up your fall scented candles or firing up the portable grill, these lighters offer a more modern design.
Just like your traditional lighter, the EZ Reach design helps protect your hands from flame by using its 1.45-inch lighter wand — and as an added bonus, there are six different designs co-created by Snoop Dogg.
BIC EZ Reach Candle Lighter Assorted Snoop Dogg Designs (4-Pack)
Bring Snoop Dogg on the go with these compact and portable BIC lighters. You’ll receive four different designs decorated with a statement-making photo you’ll want to show off.
BIC EZ Reach Candle Lighter Martha Stewart Designs (4-Pack)
For a more chic vibe, you can snag the TV personality’s lighters. You’ll receive a mix of designs including wood and tile-inspired looks that’ll add a touch of sophistication to every light.
It was a natural partnership for the “Drop It Like It’s Hot” rapper, who claims the accessory is one of the items always on him.
“If you know me, you know I always have a lighter with me” he says. “Whether I’m chilling with my homegirl Martha lighting up a nice candle to other more herb-friendly activities, my BIC EZ Reach Lighter is riding with me daily.”
The friends even collaborated in 2023 with BIC for the Best Buds Bag, which also sold out after release. BIC has been growing its list of celebrity-approved items, including with DJ Khaled, who previously teamed up with DJEEP pocket lighters.
For more product recommendations, check out ShopBillboard‘s roundups of the best portable fireplace, commuter gadgets and cell phone grips.
Rylee Johnston
Billboard
