Disney+ subscribers unhappy with price hike: “Time to cancel”

25 October, 2024

Disney+

Subscribers to Disney+ are not happy about the latest increase in the streaming service’s prices, with some vowing that it’s “time to cancel”.

The planned hikes in UK subscription prices were announced in August, and came into effect on October 17. For those on premium prices, a monthly subscription now costs £12.99, an increase of £2 on previous rates.

Disney+ also offers a standard tier, costing £8.99 per month, up from £7.99, and a standard tier with ads, which remains unchanged at £4.99 per month. Customers can also now pay annual prices of £129.90/year for premium or £89.90/year for standard, with no annual offer for the ad-supported tier.

The price increases come just weeks after the company announced a crackdown on password sharing, with anyone using a subscription belonging to somebody outside of their household having to pay an extra £4.99 per month.

The increases have not been enthusiastically received on X, with one user writing: “Disney+ going up to £12.99 a month? Welp time to cancel.” Another user wrote:“Disney+ going up to £12.99 a month is a fucking rip off. Time to cancel it.” Check out some other reactions below.

 

 

Last year, Disney+ announced their plans to launch a new, cheaper streaming option with adverts in the UK as profits continued to fall at the company. It came on the back of the company’s attempts to increase revenue, having seen a number of their films underwhelm at the box office.

“We’re actively exploring ways to address account sharing and the best options for paying subscribers to share their accounts with friends and family,” CEO Bob Iger said at the time, adding that “we will roll out tactics to drive monetisation sometime in 2024.”

In July 2023, Disney also announced that it will be “pulling back” on creating new Star Wars and Marvel content in an attempt to cut company costs.

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