Maria Becerra Has New Management
Maria Becerra has shuffled her management, Billboard has learned.
The Argentine star and her longtime manager, José Levy, have amicably parted ways. Becerra will now be co-managed by Natanael Real, who was been her longtime day-to-day manager, along with veteran Mexican manager Armando Lozano, who steps into a bigger role after working two years as a consultant for the artist for all territories outside Argentina.
“I would like to extend my heartfelt thanks to María for placing her trust in me over nearly seven years, from the very beginning. It has been a true pleasure and honor to be part of her professional journey, and I wish her every success in this new chapter,” Levy told Billboard in a statement.
In turn, Lozano, who until recently also managed Mau & Ricky, said: “I am deeply grateful for the opportunity to join María in this exciting new phase of her career. I am confident that remarkable achievements await her, further cementing her place as the global star she truly is.”
Added Real: “From the start, I’ve been inspired by María’s extraordinary talent and charisma. It is a privilege to support her in this new chapter and help her reach even greater heights.”
Becerra started her career as a YouTuber in her native Argentina as a tween, posting all kinds of content that included music covers. By 17, she was focusing only on music and started working with Levy. In 2021, at 21, she released her debut album, Animal via 300 Entertainment and earned a Latin Grammy nomination for best new artist.
In 2023, Becerra signed a deal with Warner Music Latina as a joint venture with 300 Entertainment, still managed by Levy, and also received the Visionary Award at Billboard’s inaugural Latin Women In Music event.
Becerra is in the midst of her first major U.S. tour and released new singles with Yandel (“El sexo está de moda”) and Gloria Trevi (“Borracha”), the latter which she performed at the Billboard Latin Music Awards in October.
She currently has 24 million monthly listeners on Spotify, making her 240 in the world on the platform. Becerra has multiple entries on the Billboard charts, including two No. 1s on Billboard’s Tropical Airplay chart.
Leila Cobo
Billboard