J. Cole Announces New Audio Series ‘Inevitable,’ Calls Process ‘Therapeutic’

J. Cole has announced a new podcast series edited from conversations he had with his right hand Ibrahim Hamad and flimmaker Scott Lazer that will tell his story while also including unreleased music.

The North Carolina rapper and businessman took to Instagram to make the announcement with a trailer and a lengthy caption attached. “It’s hard to write a caption to describe what this is,” he began. “I really don’t even know what to call it. We settled on calling it an ‘audio series’ but to me it plays like a movie in the form of a conversation. First, me and Ib spent mad days talking to Scott, recapping the whole journey up to present day. Front to back. It was new, it was fun, it was emotional and more than anything, it was therapeutic.”

Adding, “After that Scott took the conversation and did his thing with it… then it was time to listen back. When I heard it with fresh ears, I was glued to the story as if it was somebody else’s. At times I could feel my adrenaline rush when hearing about the ups and the many downs and how it all played out in the end.”

He then continued on about how the process gave him a renewed perspective, writing, “I got so much clarity from it, and I understood more than ever the power of having a dream, the power of fueling that dream with strong vision, the magic that happens when we stay in alignment with God, and the darkness that can come in the times that we don’t.”

Cole then talked about his reclusiveness over the years when it came to interviews and social media. “As the years of my career grew I found myself much more hesitant to share details of my life with the world,” he admitted. “Even as I type this, I feel the last little bit of resistance. ‘You sure you want to do this?’ But if I was a younger version of myself, I know that I would get so much fuel from hearing this from somebody that went for theirs and ‘made it.’ For that reason, I think it’s worth sharing.”

Finally, he said he hopes this new audio series will inspire people to continue chasing the things that they’re passionate about. “So, if you rocked with me at any point so far on my journey, I hope this will give you even more perspective and fill in a lot of blanks,” Cole wrote. “If you have your own dream in life that you hope to achieve, in any field, I hope that this will feed your spirit, giving you confidence to believe in that dream and the encouragement to push through the tough times. To go for it even when you may be afraid to.”

Season 1 of Inevitable will be available starting today (Nov. 18) at 6 p.m. ET. You can find the series here.