Cara Donatto Appointed Executive VP, Media Strategy for Atlantic Music Group

Cara Donatto has been appointed executive vp of media strategy for Atlantic Music Group (AMG). In her new role, the Los Angeles-based music industry veteran will oversee publicity and communications strategy and execution as she collaborates with artists across the company’s roster and label brands.

The new appointment reunites Donatto with her former alma mater. Prior to her most recent post as executive vp, head of media strategy & communications at Interscope Geffen A&M since 2019, Donatto served as Atlantic’s senior vp of publicity.

In an announcement release, Atlantic Music Group CEO Elliot Grainge said, “Cara is one of the most experienced, impactful and well-liked people in our business. Over the past two decades, she’s played an essential role in the long-term development of a string of chart-topping artists, while building invaluable relationships at every level of the music and media community. I’m pleased to welcome her to our new Atlantic leadership team, and I know her many friends at the label are very happy to have her back.”

“I’m incredibly excited to return to Atlantic Music Group as the company begins a dynamic new chapter,” stated Donatto. “I’m thrilled to reunite with so many amazing artists I’ve worked with previously, as well as help build the careers of the label’s fantastic new signings and collaborate with the AMG team. I want to thank Elliot for this wonderful opportunity. This feels very much like both a homecoming and a brand new adventure.”

Among the acts on AMG’s roster are Bruno Mars, Cardi B, Coldplay, Charli XCX, Ed Sheeran, Lizzo and Rosé. Mars, in addition to Janelle Monáe and Missy Elliott, were among the various artists that Donatto worked with during her earlier Atlantic tenure.

During her five years at Interscope Geffen A&M, Donatto oversaw media strategy for a roster that included Billie Eilish, Dr. Dre, GloRilla, Kendrick Lamar, Lady Gaga, Reneé Rapp and Olivia Rodrigo. She also supervised the company’s Grammy and Oscar Awards strategy and campaigns. Before starting her first tenure with Atlantic, Donatto was director of media & artist relations at Island Def Jam Records. Before that, she served as manager of publicity for Vibe and Spin.