Usher Opens Content Studio at Boys & Girls Club of Atlanta: ‘We’re Investing in Youth & I’m an Example’

Usher makes it a point to give back to the community and he’s investing in the youth once again with the launch of a Content Studio at the Whitehead Boys & Girls Club in Atlanta.

The R&B legend made the initiative official with a ribbon-cutting ceremony for the Usher Raymond IV Spark Lap at the Boys & Girls Club of ATL on Monday (Dec. 9). Usher launched an Entertainment Industry Club (officially starting in 2025) and state-of-the-art Content Studio arming emerging creatives with the tools and resources necessary to thrive.

“Returning to the Boys & Girls Clubs, where I discovered my passion, and launching this program in Atlanta is a full-circle moment for me,” Usher said. “The Spark Lab and Entertainment Industry Club is about providing our youth with the tools, confidence, and opportunities they need to turn their dreams into reality. It’s an honor to help inspire the next generation of leaders and innovators through After School programs.”

While Usher’s been on the road performing, he made time to launch the Social Impact Tour in collaboration with his New Look foundation. Usher’s been able to help 4,800 kids along the trek across North America including stops in Brooklyn, Philly, Detroit, Oakland, Houston and more.

“We are invested in our future. We’re invested in youth and I’m an example. I represent an amazing alumni,” Usher continued during a presser on Monday regarding his experience at the Boys & Girls Club.

Kids with the Boys & Girls Club are excited about Usher’s involvement. “Usher’s a great guy, man. He’s giving a lot of these youth chances to help their community,” one member told Atlanta Now.

Usher is getting ready to wrap up the North American leg of his Past Present Future tour with a handful of U.S. dates left this month with shows on tap for Atlanta and Miami before heading out to the U.K. in March.