Walker Hayes Shares His Duck Buck Co. Clothing Brand, Talks Turning ‘Fancy Like’ Into a Holiday Jam

It’s gift-shopping season, and Walker Hayes has the perfect products for the cozy or outdoorsy people in your life.

The country singer chatted with Billboard’s executive editor of West Coast and Nashville, Melinda Newman, on talkshoplive, an online livestream shopping platform, where he showed off products from his Duck Buck Co. brand. The line of activewear and loungewear features trucker hats, t-shirts, leggings, sweats and much more — all featuring the quirky half-duck, half-buck logo that Hayes drew himself.

“I’m a doodler, I wouldn’t call myself an artist but I’m constantly drawing,” he shared during the livestream. “It’s therapeutic to me. We had to draw a picture for each song back when NFTs were a thing. Each song needed an NFT following ‘Fancy Like,’ so for the song ‘Country Stuff,’ I drew this duck buck. And my team — nobody asked questions, they were like ‘That’s your logo.’”

He added that the inspiration while designing clothing were items “that are comfy, that I know I’m going to look good in.”

Since it’s the holiday season, Hayes discussed his fun, festive spin on his Billboard Hot 100 No. 3 hit “Fancy Like.” The track, “Fancy Like Christmas,” in which he switches up the lyrics to the chorus and sings, “Fancy like Christmas ’round a fake tree/ Nutcracker on the mantle and a candy cane candle/ Get your eggnog, with your fruit cake/ Go Jesus, it’s your birthday!”

“I honestly think the lyrics to the Christmas version are better,” Hayes admitted, adding with a laugh, “When we dropped ‘Fancy Like Christmas,’ the response was so amazing and continues to be, that I did start think, ‘I mean, do we need a Halloween version? Does this song need to take over holidays?’ Is it the next ‘Happy Birthday?’”

Watch the entire livestream and shop Walker Hayes’ Duck Buck Co. brand here.