Grupo Frontera Scores Fifth Regional Mexican Airplay No. 1 of 2024 With ‘Heche Pa’ Mi’

It’s only taken four months for Grupo Frontera to regain its No. 1 slot on Billboard’s Regional Mexican Airplay chart thanks to “Hecha Pa’ Mi,” which jumps 2-1 to lead the Dec. 14-dated ranking. Before the song took the throne, the Mexican-Americans ruled with their Maluma collab, “Por Qué Será?” for one week in August.

“Hecha Pa’ Mi,” released on the group’s label (Grupo Frontera) Oct. 3, traces its gain to 7.8 million audience impressions earned in the U.S. during the Nov. 29-Dec. 5 tracking week, according to Luminate; that’s a 16% increase from the previous week. The song trades places with “Amor Bonito” by Luis Angel “El Flaco,” as the latter dips 1-2 with a 7% decline in audience for the week.

While Frontera bags its 11th No. 1 on Regional Mexican Airplay, the second-most in the 2020s decade (behind Calibre 50’s 12 rulers), with the new arrival, the group achieves its fifth champ in 2024 and extends its record for the most leaders in the calendar year. Let’s look at the artists with the most No. 1s on the radio tally in 2024:

5, Grupo Frontera
3, Alejandro Fernández
3, Eden Muñoz
3, Xavi

Thanks to its 16% surge in audience, “Hecha Pa’ Mi” takes home the Greatest Gainer trophy, awarded weekly to the song with the biggest increase in impressions on the 40-deep chart. Plus, it becomes the group’s first No. 1 song unaccompanied by any other collaborator among its collection of 11 leaders. Further, continued progress among regional Mexican stations pushes “Hecha Pa’ Mi” 5-3 on the overall Latin Airplay chart, for the song’s new peak there.

The song also advances 13-12 on the multi-metric Hot Latin Songs chart despite decreases in the two other metrics that inform the chart. It generated 2.5 million official U.S. streams, that’s a 15 dip in clicks during the tracking period, while declined 33% in digital sales.

“Hecha P’a Mi” went viral in October after the band crashed a wedding to perform the song, surprising the bride, groom and guests. “You won’t believe me,” leading singer Payo said on social media. “I don’t know if you’ll believe me, but that gig was more difficult than a concert. I swear, I was more nervous than in a concert.”

Pamela Bustios

Billboard