Manuela Ferradas Appointed SiriusXM’s Senior Manager, Latin Talent & Industry Relations

Manuela Ferradas has joined SiriusXM in a senior management role, Billboard can confirm.

Based out of the company’s Miami Beach studios, Ferradas will oversee the Latin artist and industry relations team for SiriusXM and Pandora.  

According to a press release, Ferradas will “secure talent and deliver marketing plans to external partners for various SiriusXM and Pandora opportunities including in-studio interviews and performances, brand programs and SiriusXM concerts.” She will also continue to develop ongoing relationships between SiriusXM and the Latin music industry. 

Prior to joining SiriusXM, Ferradas spent over four years as the international marketing manager and head of U.S. at Dale Play Records, developing strategies for the Argentine indie label and its artists globally. At Dale Play, Ferradas coordinated and oversaw marketing strategies for acts such as Bizarrap, Duki and Nicki Nicole, among others, helping build local marketing teams in Argentina, Spain and Mexico.

During her time at Dale Play, those artists achieved commercial and critical acclaim worldwide. Argentine hitmaker Bizarrap – who made his Coachella debut last year – won song of the year at the Latin Grammys in 2023 for his “Shakira: Bzrp Music Sessions, Vol. 53.” The track also received four Guinness World Records. Nicki Nicole has placed more than 30 songs on the Billboard Argentina Hot 100, and scored major collabs with Christina Aguilera, Grupo Frontera and Los Ángeles Azules along the way. Meanwhile, Duki – leading the trap and rap scene in Argentina – will kick off his first major U.S. tour this year.  

Before working at Dale Play, Manuela worked at Sony Music Argentina for four years.