22 Latin Artists to Watch in 2025

Today (Jan. 23), Billboard unveils its carefully curated Latin Artists to Watch list, highlighting 22 acts who caught our attention in 2024, and who we believe will go on to have a breakout year.

These aren’t predictions made lightly or blindly.

Billboard Latin and Billboard Español editors combed through a wide range of emerging artists who we kept our eye on for the past 12 months – including those who cracked the Billboard charts in 2024. Such was the case for Tito Double P, who earned his first No. 1 on Top Latin Albums with his debut set (dethroning his megastar cousin Peso Pluma). There were also those who’ve been showered with critical acclaim, like Latin Grammy winner Ela Taubert, and artists who became household names in their countries but have yet to gain momentum internationally such as Argentinean rising act Valentino Merlo. And you can’t forget the newcomers who first built a fandom on social media before kicking off a music career – like reggaetón mexa pioneer Bellakath, who quickly went from viral sensation to bona fide hitmaker.

Overall, our 2025 selection is diverse in genres, with artists representing música mexicana, pop, urban, and even rising subgenres including música popular colombiana, cuartetazo, and electrocorridos. The list is also globe-spanning with artists from Argentina, Mexico, Puerto Rico, the Dominican Republic, Chile, and beyond.

Check out our 22 Latin artists to watch in 2025, listed in alphabetical order below.