Laufey Asks ‘Why Can’t I Be Both?’ in TIME ‘Women of the Year’ Story About Her Unique Jazz/Classical/Pop Hybrid Style

Being an innovator can often mean traveling a lonely road. Singer/songwriter Laufey knows that better than most. The 25-year-old Berklee College of Music grad who has spent the past four-plus years plumbing the tricky confluence of jazz, classical and pop is lauded as a Gen Z innovator in TIME magazine’s Women of the Year feature.

Taking her place on this year’s list alongside the indefatigable Nicole Kidman, trans-rights activist Raquel Willis, Emmy-winning Shogun star Anna Sawai and abortion rights activist Amanda Zurawski, among others, the Reykjavík-born performer is hailed as the “only singer in the world who has their jazz scat solos sung back to them note-for-note by arenas filled with adoring fans.”

With a wide range of inspirations stretching from Schubert’s series of eight solo piano Impromptus to Ella Fitzgerald’s signature scatting and Taylor Swift-like pop bridges, the piece notes that Laufey is as comfortable playing heady pieces alongside symphony orchestras as she is making one of her signature lighthearted TikTok videos.

“I used to think that was such a scary thing: that nobody had walked that trail before me,” she told the magazine during a break from recording her third album in New York. “But I now realize that when you’re the one determining which steps to take next and which branches to pull to the side, that’s when you know you have something good on your hands.”

The songs on her romantic 2022 debut, Everything I Know About Love, and it’s 2023 follow-up, Bewitched, are comprised of mostly original lovesick ballads inspired by what she calls her “bible,” the Great American Songbook. “I want people to enjoy the music without feeling like they have to be super educated on its history,” said the singer who learned to play classical piano and cello as a child. “Like any other kind of music, it can be something that lifts you up or accompanies you on a sad day.”

And though she rose to prominence in 2020 during the COVID-19 pandemic by posting videos of herself singing some of those midcentury standards, Laufey decided to take a right turn from honing her chops on the jazz circuit performing already-established favorites in favor of writing original songs TIME described as “in the style of those old standards, but imbued with modern slang and conveying big, relatable feelings.”

That unique mix of beloved old reliables and TikTok videos in which she models outfits and lip synchs to Sabrina Carpenter songs — as well as having her dance moves ported into Fortnite — has led to fast friendships with fellow twentysomething pop starlets such as Olivia Rodrigo and Beabadoobee. “There are a lot of young women who connect with each other — and me — through this feeling of being the outcast,” she said.

The one-of-a-kind mash-up has already paid off in a major way, with Laufey taking home her first Grammy last year for best traditional pop vocal album for Bewitched. Not willing to be a media-appointed “savior of jazz,” though, Laufey said her upcoming as-yet-untitled album will be more “daring” and feature a more diverse mixing of genres.

“I want to see if I can keep the integrity of my music but also allow myself to try out a bit of what modern technology allows,” she said, seemingly unbothered by critics, and fans, who are sometimes eager to ding her for wanting to stray from her perceived lane. “The fact that the jazz and classical worlds seem to struggle with the idea of an artist being both commercially successful and musically interesting — it breaks my heart a little. Why can’t I be both?”