SXSW London: Ticket Details & Lineup Addition Announced for Billboard Presents The Stage

6 March, 2025

In February, Billboard announced the expansion of THE STAGE which was heading across the pond to SXSW London for the first time. The performance will be headlined by two-time Grammy winner Tems at the iconic Troxy venue in east London.

Now, the first support act has been announced for the show, as well as ticket sale details for the June 5 event. Tems will be joined by rising star LULU. on the evening in what’s set to be a must-see event in the capital this summer.

Tickets go on presale via Dice at 10 a.m. (GMT) on Tuesday (March 6), with a general on sale beginning on Friday (March 7) at 10 a.m. (GMT). Fans can register for presale access via the Dice platform.

LULU. is an up and coming British & Nigerian artist from south east London, who creates a genre blending sound of local scenes and the global sounds of soul and Afrobeats. She released her debut EP collection, Dear Disorientated Soul, in May 2024, and performed at London’s All Points East Festival last summer.

Speaking on the announcement of the stage Mike Van, president of Billboard, said in a press statement, “Tems continues to break boundaries and inspire audiences worldwide, capturing both the spirit of discovery at SXSW and Billboard’s access to the most exceptional talent around the globe. This event will be a celebration of music, culture, and creativity, and we can’t wait to bring fans closer to the artists they love in London’s vibrant setting.”

Next week, Billboard Presents THE STAGE will take place at SXSW in Austin, TX with three star-studded concerts from Koe Wetzel, Grupo Frontera and John Summit from March 13- 15. The shows will take over Moody Amphitheater at Waterloo Park in Austin.

Billboard will provide live coverage throughout SXSW London, which takes place June 2 to 7. Be sure to follow along on billboard.com and on social media (@billboard) for the latest news and announcements.