Bravas Entertainment — a New Hub for Female Artists — Launches at Billboard Latin Women in Music
The launch of Bravas Entertainment was officially announced during an intimate Billboard Latin Women in Music cocktail reception at Telemundo Center in Miami on Wednesday (April 23).
Founded by Sonia Clavell, Ivy Queen’s longtime manager, the new purpose-driven professional and artistic platform will provide education, guidance and resources to female artists with the hopes they can “develop their talents with freedom, dignity and purpose, breaking cycles of limitation and paving new paths for future generations,” according to a statement.
Bravas will offer services in music distribution, public relations, creative production, digital strategy, networking and professional mentoring.
“This project has been in the making for four or five years. It’s the product of my experiences since I started in this industry,” Clavell, who first started selling chocolates at traffic lights before becoming a reputable music executive, said at the reception. “Brava isn’t born of success; it’s born of pain and exhaustion. It’s a project to build those women who have a voice but don’t yet have a microphone. We understand how difficult it is and how painful it is, but also how healing it is to have someone who believes in you. We’re not going to push doors; we’re going to build new ones.”
The invite-only event gathered industry leaders, honorees of the 2025 Billboard Latin Women In Music executive list and artists such as Ana Bárbara, Yailin La Más Viral, Darumas, Mirella Cesa and Ivy Queen, who is supporting the new platform and will have projects under Bravas.
“It’s difficult in the industry to make friends, but we need people who believe in our work and support our vision,” the Puerto Rican artist, known as the Queen of Reggaetón, said at the event. “Sonia’s work was born through my story. I started at 12-13 years old when everyone was a man in the genre. I didn’t know about copyright, royalties — anything. With this project, I know we’re going to save many women from things I’ve already gone through, and that’s gratifying.”
The first project under Bravas Entertainment will be a compilation album of female artists called La Liga Femenina, produced by reggaetón hitmaker Boy Wonder, and set to be released this summer.
The third annual Billboard Latin Women in Music special will air live at 9 p.m. ET / 8 p.m. CT on Thursday, April 24 exclusively on Telemundo, Universo, Peacock and the Telemundo app and throughout Latin America and the Caribbean on Telemundo Internacional.
Read Billboard’s Latin Women In Music 2025 executive list here.
Jessica Roiz
Billboard
