Morgan Wallen’s ‘One Thing at a Time’ Has Largest Streaming Week Ever for a Country Album (Updated)

UPDATED (March 8): After five days of release (March 3-7), Morgan Wallen’s One Thing at a Time has earned more than 400,000 equivalent album units in the U.S., according to initial reports to data tracking firm Luminate (whose information powers Billboard’s weekly charts). The set’s 36 songs have collectively generated in excess of 375 million on-demand official streams, while the album has now sold over 100,000 in traditional album sales (combining its digital album download purchases and CD sales).

As earlier reported (March 7), One Thing at a Time already has the largest week of the year, by units, of any album; the largest streaming week of 2023 for any album and the biggest streaming week ever for a country album.

One Thing at a Time was released on March 3 via Big Loud/Mercury/Republic Records and is the follow-up to Wallen’s blockbuster effort Dangerous: The Double Album, released in 2021. It spent 10 weeks atop the Billboard 200 chart.

In the last 12 months, only three other albums have cleared at least 400,000 units in a single week, and all were in their debut weeks: Drake and 21 Savage’s Her Loss (404,000; week ending Nov. 10, 2022), Taylor Swift’s Midnights (1.578 million; week ending Oct. 27, 2022) and Harry Styles’ Harry’s House (521,000; week ending May 26, 2022)

Luminate’s current tracking week ends at the close of business on Thursday, March 9. One Thing at a Time’s final first-week numbers are expected to be announced on Sunday, March 12, along with its debut position on the multimetric Billboard 200 albums chart (dated March 18). If One Thing at a Time debuts at No. 1 on the Billboard 200, it will mark Wallen’s second chart-topping set, following Dangerous.

Assuming One Thing at a Time debuts at No. 1, Wallen will become the first male artist with back-to-back country No. 1s on the Billboard 200 since 2019, when Thomas Rhett notched his second No. 1 in a row with Center Point Road, following Life Changes in 2017.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album. For all chart news, follow @billboard and @billboardcharts on both Twitter and Instagram.

PREVIOUSLY (March 7): After only four days in release, Morgan Wallen’s One Thing at a Time has broke the record for the largest streaming week ever by a country album. The set’s 36 songs have collectively earned more than 315 million on-demand official streams in the U.S. between March 3-6, according to initial reports to data tracking firm Luminate (whose information powers Billboard’s weekly charts).

One Thing at a Time was released on March 3 via Big Loud/Mercury/Republic Records and is the follow-up to Wallen’s blockbuster effort Dangerous: The Double Album, released in 2021.

One Thing at a Time surpasses the previous biggest streaming week for a country set, logged by the first week of Swift’s Red (Taylor’s Version), which collected 303.23 million on-demand official streams for its 30 tracks (in its first week, ending Nov. 18, 2021). The third-largest streaming week for a country set is now the debut frame of Wallen’s last album, Dangerous: The Double Album, which logged 240.18 million clicks for its 30 songs in its debut week, ending Jan. 14, 2021.

The largest streaming week ever for any album of any genre is the opening week of Drake’s Scorpion, which collected 745.92 million clicks for its 25 tracks in the week ending July 5, 2018.

It was previously reported (on March 6) that One Thing at a Time already has the largest streaming week for any album of any genre in 2023.

Total Equivalent Album Units in First Three Days: In One Thing at a Time’s first four days, the set earned over 350,000 equivalent album units in the U.S. It was earlier reported (March 6) that One Thing at a Time has the biggest week for any album in 2023 by units earned. The last set to post a bigger week was Drake and 21 Savage’s Her Loss, when it debuted at No. 1 on the Billboard 200 with 404,000 units in the week ending Nov. 10, 2022.

The last country album with more than 350,000 units earned in a week was Taylor Swift’s Red (Taylor’s Version), when it launched at No. 1 on the Billboard 200 with 605,000 in the week ending Nov. 18, 2021.

News of further initial sales and streaming-and-track-equivalent activity for One Thing at a Time, as provided by Luminate, will be reported in the coming days.

Luminate’s current tracking week ends at the close of business on Thursday, March 9. One Thing at a Time’s final first-week numbers are expected to be announced on Sunday, March 12, along with its debut position on the multimetric Billboard 200 albums chart (dated March 18). If One Thing at a Time debuts at No. 1 on the Billboard 200, it will mark Wallen’s second chart-topping set, following Dangerous.

PREVIOUSLY (March 6): Morgan Wallen’s new album One Thing at a Time is doing brisk business after only three days of release.

According to initial reports to data tracking firm Luminate for March 3-5, One Thing at a Time has already logged: the biggest week for any album in 2023 by total equivalent album units earned, the year’s largest streaming week for any album, and the second-largest streaming week ever for a country album. (Luminate’s information powers Billboard’s weekly charts.)

The 36-song One Thing at a Time was released on March 3 via Big Loud/Mercury/Republic Records and is the follow-up to Wallen’s blockbuster set Dangerous: The Double Album, which spent 10 weeks atop the Billboard 200 chart and closed 2021 as the year-end No. 1 album on the Billboard 200, and the most popular album of the year in the U.S., as measured by equivalent album units by Luminate. The set has spent 109 nonconsecutive weeks in the top 10 of the Billboard 200 (through the most recently published chart, dated March 11) – the most weeks in the region among any album by a single artist in the chart’s history.

Total Equivalent Album Units in First Three Days: In One Thing at a Time’s first three days, the set earned over 280,000 equivalent album units in the U.S. That number already surpasses the biggest week for any album in 2023, by units, after only three days. The last set to post a bigger week was SZA’s SOS, when it debuted at No. 1 on the Billboard 200 with 318,000 units in the week ending Dec. 15, 2022.

The last country album with more than 280,000 units earned in a week was Taylor Swift’s Red (Taylor’s Version), when it launched at No. 1 on the Billboard 200 with 605,000 in the week ending Nov. 18, 2021.

Streaming Story: The 36 songs on One Thing at a Time collectively earned 250 million on-demand official streams on March 3-5 in the U.S. Thus, in just three days, the set already has the largest streaming week for any album of any genre in 2023, and the second-largest streaming week ever for a country album.

The largest U.S. streaming week ever for a country album is the first week of Swift’s Red (Taylor’s Version), which collected 303.23 million on-demand official streams for its 30 tracks (in its first week, ending Nov. 18, 2021). The second-largest streaming week for a country set was previously the debut frame of Wallen’s last album, Dangerous: The Double Album, which logged 240.18 million clicks for its 30 songs in its debut week, ending Jan. 14, 2021.

The largest streaming week ever for any album of any genre is the opening week of Drake’s Scorpion, which collected 745.92 million clicks for its 25 tracks in the week ending July 5, 2018.

Sturdy Sales: One Thing at a Time sold 90,000 copies in the U.S. on March 3-5 – largely from digital download purchases of the set. Currently, with three days of sales, One Thing at a Time has the second-largest sales week for any album in 2023, trailing the debut of TOMORROW X TOGETHER’s The Name Chapter: Temptation, which sold 152,000 copies in the week ending Feb. 2. The last country album to sell more than 90,000 in a single week was Red (Taylor’s Version), which moved 369,000 copies in its opening week (ending Nov. 18, 2021).

One Thing at a Time was issued only in three retail-available editions: a digital album (both clean and explicit) and a double-CD (explicit only). One Thing at a Time has yet to be released on vinyl, unlike Dangerous in its first week, when it sold 6,000 copies.

News of further initial sales and streaming-and-track-equivalent activity for One Thing at a Time, as provided by Luminate, will be reported in the coming days.

Day 1 Streaming & Sales: The country set’s 36 songs generated 101 million on-demand official audio streams in the U.S. on the album’s release day of March 3, according to initial reports to data tracking firm Luminate.

For context, the largest U.S. streaming week for a country album is the first week of Taylor Swift’s Red (Taylor’s Version), which collected 303.23 million on-demand audio and video official streams for its 30 tracks (in its first week, ending Nov. 18, 2021). The second-largest streaming week for a country set is the debut frame of Wallen’s last album, Dangerous: The Double Album, which logged 240.18 million clicks for its 30 songs in its debut week, ending Jan. 14, 2021.

In addition, One Thing at a Time sold over 60,000 copies on its first day, mostly through digital album purchases. The set was issued only in three retail-available editions: a digital album (both clean and explicit) and a double-CD (explicit only). One Thing at a Time has yet to be released on vinyl, unlike Dangerous in its first week, when it sold 6,000 copies.

One Thing at a Time was preceded by the release of nine songs from the album going back as far as April of 2022. Four of those tunes topped Billboard’s Hot Country Songs chart: “Don’t Think Jesus,” “Thought You Should Know,” “You Proof” and “Last Night,” the lattermost of which has reigned for three weeks running (through the most recently published March 4-dated ranking).