The 25 Best Amazon Prime Day Sales to Shop: Score Up to 80% Off

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Prime Day is back! Amazon’s annual two-day shopping bonanza starts on Tuesday (July 16), giving you just 48 hours to score huge savings on millions of items, and an opportunity to get a head-start on back-to-school shopping.

With so many deals to shop, it’s never too early to start drafting a list of must-haves. Consider this your sign to stock up on everything from premium beauty to home basics and more.

The sale launched Tuesdat at 12:01 a.m. PT/3:01 a.m. ET — and it’s for Prime members only. Not subscribed? Click below to launch your free 30-day trial. Prime memberships costs $14.99/month but there are student discounts and other deals that will save you 50% off the membership fee.

Prime members can expect to score major discounts on clothing, makeup, TVs, speakers, home audio, laptops and other electronics in addition to music, apparel, movies, food, kitchen essentials, large and small appliances and more from top brands including Dyson, Sony, SharkNinja, iRobot, Jabra and Urban Decay Cosmetics .

Prime Day sales are happening now, but before you begin shopping, there are a few things to know to help you get prepared and make your experience a lot easier.

Prime Day 2024: Everything You Should Know

Amazon is making it easy for members to shop the Prime Day with personalized recommendations based on your shopping history, saved items and previous purchases, deal alerts and one-click shopping.

Prime members get access to invite-only deals such as 30% off Peleton’s Indoor Exercise Bikes, 55% off Sony Wireless Headphones, 60% off Citizen Men’s Eco-Drive Watch , 40% off SodaStream and other deals.

You can also use Alexa to help track and save Prime Day sales. Save up to 68% off bundles such as the Ring Spotlight Cam Plus, eero Pro 6E mesh Wi-Fi systems, Blink Outdoor 4 + Echo Show 5 bundles, Fire TV Stick with an Xbox Wireless Controller bundle, Fire TV 4-Series 4K UHD smart TV, Fire 10 Kids tablet, and Ring Pet bundles. Save up to 50% home appliances from brands like Dyson, Shark and Bissell, up to 50% off Keurig coffee, up to 45% off iRobot Roomba vacuums, mops, and combos and up to 50% on Keurig coffee brewers, Crest Whitestrips and Oral-B toothbrushes.

Prime Day offers up to 40% off Sony headphones, up to 40% off campus essentials from Amazon Basics and Amazon Essentials, up to 30% on Urban Decay cosmetics and on Lancôme cosmetics, skincare, and fragrances, and up to 31% off select Kindle e-reader bundles.

Get notifications up to 24 hours before they’re announced with Alexa and save eligible items to your Wish List or cart, or save them for later. You can also add deals to your calendar and if you want to make a purchase once the deals is available, simply say “Alexa buy it for me.”  

We’ve spotted some of the lowest prices of the year on top-rated music and entertainment deals, available exclusively for Amazon Prime members (get a 30-day free trial here and a free subscription to Grubhub+.)

Below, shop some of the best tech deals we’ve found and more — including a mix of household, fashion beauty items and portable electronics. Most of the deals listed below will save you around 50% off, but there are some deeper discounts of up to 82% off select items.

Prime Day: Best Deals to Shop

Best Fashion Sales to Shop for Prime Day

Looking for fashion deals? Save up to 40% off clothing, shoes and more deals including dresses, tops and activewear under $15, T-shirt under $20, jeans under $40 and other savings. Shop fashion brands such as Levi’s, All Birds, Free People, Adidas, Calvin Klein, Champion, Lucky Brand, Victoria’s Secret, New Balance, Tommy Hilfiger, Reebok, Amazon Associates, and many more.

During Prime Day, shoppers can save up to 20% on select luxury fashion and beauty from brands such as AREA, Giuseppe Zanotti, Altuzarra, Dr. Barbara Sturm, and Cle de Peau and on select pre-loved designer handbags and accessories from What Goes Around Comes Around.

For more savings, check out our roundups of the best Prime Day Deals under $20, deals on Kindle Scribe and Amazon Music.