How BRIC Plans on Protecting Hip-Hop’s Legacy for Years to Come (Guest Column)

Hip-Hop is turning 50 this year, and so am I.

I grew up fully immersed in the world of Hip-Hop and, like many other people, I don’t know anything else. Fifty years on, our culture rightly reminisces about and celebrates the iconic songs, performers, and cultural moments from over the years – but for me, and so many others, Hip-Hop is about more than just the music.

For me, it is the lens through which I view the world. I am a student of KRS-One. “Rap is something you do. Hip-Hop is something you live,” KRS famously said. That expansive view of the word, the sound, the dance, the visual art, the fashion, the business politics, philosophy, technology is what defines me.

Hip-Hop to me is, of course, the foundational “Four Elements” that we all recognize: MCing, B-Boy/B-B-Girling aka Breakdancing, Graffiti and DJing. But beyond these core tenants of the genre, it’s about so much more. Hip-Hop is about the energy and will of the people that cannot be stopped or controlled by any external system – and how we define and create the Culture on our own terms.

It is also how A.I. (Allen Iverson) played basketball. How he arrived at the games, with his hair braided by his mother. How the league changed the dress code to control his expression only to birth an even more powerful expression of fashion and expression we see today.

Hip-Hop was how Barack Obama moved on stage with Michelle and the family. The syncopation of his voice and the pregnant pauses caused the world to hang on his every word with the way he delivered a speech – it felt like rhyming. If he wanted to, Barack would have been an ill MC. Just as I imagine if Hov wanted to run for office he could be Mayor. It is this energy – that multifaceted, multidisciplinary power of Hip-Hop that BRIC looks to celebrate this year and for years to come.

2023 marks the 50th anniversary of Hip-Hop, a huge moment for the Culture. But what happens after the big weekend of celebrations planned for the summer? At BRIC, we’ve been having thoughtful conversations about our own contributions to this moment, particularly with my background as the founder of the Brooklyn Hip-Hop festival and BRIC’s rich history as a place for artistic exploration, incubation, and presentation. As a leading Brooklyn arts and media institution whose work spans contemporary visual and performing arts, media, and civic action, BRIC is uniquely positioned to plug into this moment across the spectrum of arts and culture. For over 40 years, our institution has shaped Brooklyn’s cultural and media landscape by presenting and incubating artists, creators, students, and media makers. As a creative catalyst for our community, we ignite learning in people of all ages and centralize diverse voices that take risks and drive culture forward.

I’m excited to share that, this fall, BRIC is launching a new curatorial lens called BRIC Hip-Hop. Across the organization, we’ve united around an ethos and a mission of creating an evergreen home for the education, expression, and evolution of Hip-Hop. Our programmatic focus will join others in the space by giving Hip-Hop a home for incubation, debate, and development not just during anniversary years, but for many years to come.

In many ways, Hip-Hop culture is built into the DNA of BRIC. For decades, it’s been central to how we operate, how we coordinate, how we curate. On the surface, we may not be here B-Boying or bombing trains, but we operate under the same tenets and philosophies that have fueled Hip-Hop culture for half a century. The fundamental idea is that we use arts, culture and education to communicate and build with our community. It is how we show up for the people—of all races and spaces, of all ages and means—every year, not just this year. Hip-Hop is how we grow, why we adapt, and what we hope to embody in the future. We institutionalize the spirit, diversity and beating heart of Hip-Hop into BRIC’s programming and through BRIC’s team.

We do this because it matters. Hip-Hop is innate to us, but it is also a choice. It is a choice to be multidisciplinary, to embrace art and creation in its many forms. It is a choice to be anti-racist, to embrace people from all walks of life who have found comfort and possibility in the enduring strength of community. It is a choice to be feminist, not to be ageist or transphobic or limit access because of a disability, but to view and operate with a goal of equality and equity of power, purpose and possibility.

By institutionalizing Hip-Hop, by ingraining it into everything we do, we’re seeking to build on its legacy and protect it for generations to come. We are celebrating the past by making entry points for creation in the present to better our collective futures. Maybe you’re a teenager. Maybe you’re a toddler. Maybe you’re grandparents. Maybe you’re from Flatbush or Park Slope or Bed-Stuy. It doesn’t matter. All are welcome.

New York is the birthplace of the Culture and we want to make sure people don’t forget about Brooklyn’s contributions to the story of Hip-Hop, both past and present. Many people walked up and down Fulton Street, from Masta Ace and Big Daddy Kane to Yasiin Bey to HOV himself for clothes, fame, and inspiration. And like those that came before us, we want to come together, cut through the madness of the world and do something real.

We’re beyond excited to share this new vision for BRIC’s contributions to the Hip-Hop space with our communities this fall and in the years to come. BRIC Hip-Hop will be a waystation for scholars, tourists, and artists this year and well into the future. Come join us at the Lena Horne Bandshell or at BRIC House, come down to the stoop, and find your place, whether it be something familiar or new. We can’t wait to have you be a part of the BRIC Hip-Hop conversation.

Wes Jackson has over 25 years of experience as a leader and innovator in entertainment and academia, previously working at Emerson College, The City University of New York, and consulting for Jazz At Lincoln Center. He is a Trustee of the Brooklyn Public Library and Board Chair of the Brooklyn Crescents, and has been leading BRIC — a multi-disciplinary arts and media institution anchored in Downtown Brooklyn — as its President since July 2022. On August 11 & 12, BRIC will commemorate Hip-Hop’s 50th Anniversary with free music performances, screenings, and more in Brooklyn at Prospect Park. Visit here for details.