A$AP Rocky Hypes New ‘Collab With My Baby Mom’ in Ad For Rihanna’s Fenty Skin Unisex Lux Lip Gloss
A$AP Rocky and Rihanna are a business, man. The couple who share two young children have teamed up on a new campaign for RihRih’s Fenty Skin Lux Balm unisex lip balm. Rocky stars in ad for the latest product from RihRih’s Fenty line, in which he drops a few bars about the gloss described as a “juicy, Barbados Cherry-powered lip balm packed with vitamin E + shea butter [that] brings dry lips back to life with instant hydration.”
“Flossy, glossy/ Nah b–ch this ain’t lip gloss/ Lux balm up in my palm/ New collab wit my baby mom,” Rocky raps over a portion of his song “RIOT (Rowdy Pipe’n)” in a teaser that dropped on Thursday (Jan. 4) for the gloss in which he holds the translucent blue-gray tube up the camera and wipes his tongue over his top grill amid a series of close-ups of his glowing lips.
An Insta Story further details that the gloss is made of Barbados cherry (Acerola) extract – Rihanna was born in Barbados — which promises to condition and revive lips, as well as Murumuru, mango, cocoa and shea butters that “deeply hydrate, nourish and renew dry, chapped lips,” as well as Vitamin E to condition and soften lips and vitamin-rich avocado oil, which hydrates and soothes.
An Instagram post promises that the Lux line is “slim, slick n easily slips into your pocket, so you can keep it on you wherever you go.” The product is available now at Sephora, Sephora Canada, Sephora at Kohls and on the Fenty Skin site.
Check out the Lux ad below.
Gil Kaufman
Billboard
