Afrobeats Producer Thisizlondon Signs With LVRN
Afrobeats producer Thisizlondon has signed with Love Renaissance (LVRN), Billboard can exclusively announce on Tuesday (Sept. 17).
Thisizlondon, formerly known as LONDON (real name Michael Hunter), has produced some of the biggest Afrobeats records in recent history, from Ayra Starr‘s “Bloody Samaritan” to Rema‘s Billboard Hot 100 No. 3 smash “Calm Down.” He’s also contributed to Wizkid‘s Made in Lagos and Tiwa Savage‘s Celia albums in 2020, the former of which earned a Grammy nomination for best global music album in 2022. The 24-year-old producer released his debut single, the Starr- and 6LACK-featuring “PINACOLADA,” as a lead artist in August, which was featured in Billboard‘s Afrobeats Fresh Picks column last month along with his “W” collaboration with Olamide and Alpha P.
“I’m thrilled to join the LVRN family and begin this new chapter. I’ve always admired their global impact and the way they approach music,” he tells Billboard in a statement.
Thisizlondon is currently working on his debut project under LVRN, which has been supporting a number of African artists, DJs and producers over the years. The company has also signed South African amapiano DJ duo TxC and Ghanaian fashion entrepreneur crew Free the Youth to the label, and represents Spinall and TxC on the management side.
“We’re excited to welcome ThisizLondon to the family. He’s one of the most talented producers to emerge from the continent, and I’ve been a fan for a while,” added Tunde Balogun, CEO/co-founder of LVRN. “My team and I are eager to support him on his musical journey.”
Heran Mamo
Billboard
