Anitta Opens Up About the Woman Behind the Superstar: ‘We Need to Embrace All Parts of Ourselves’

Few artists embody the meaning of evolution quite like Anitta. The Brazilian superstar, unapologetically herself and fearless, has expanded the boundaries of global Latin music with hits in three different languages — an unprecedented feat among modern-day pop stars. As the recipient of the first-ever Vanguard Award at Billboard’s 2025 Latin Women in Music event — celebrating an artist who boldly forges her own paths — Anitta continues to prove why she’s in a league of her own.

Through her trilingual funk carioca, reggaetón, Afrobeat, and fizzy pop songs, the singer closes the divide between cultures while celebrating her Brazilian roots on the world stage, as evinced in her 2024 album, Funk Generation. With multiple songs reaching the coveted Billboard Hot 100 — such as “Envolver” at No. 70, “Bellakao” with Peso Pluma at No. 53, or most recently, “São Paulo” with The Weeknd at No. 43 — Anitta continues to blaze new trails in music and global pop culture.

“I’ve been around a lot of performers. I will tell you — I will put my money on Anitta every day,” Rebeca León, her manager and longtime friend, tells Billboard. “She can sing for six hours straight, and her Carnival performances are the most incredible experiences.”

But Anitta’s path hasn’t been defined solely by music. After years of living in the fast lane, the artist, born Larissa de Macedo Machado, is now embracing her vulnerability and leaning into her more spiritual side. “Anitta is a persona she created,” explains León, referencing the personal challenges the artist has faced. “Larissa is the softer side of Anitta.” That introspection is at the heart of Larissa: The Other Side of Anitta, her 2025 Netflix documentary that explores the woman behind the icon, her journey of healing, and her fearless decision to embrace her true self, after going through personal issues.

In this interview, conducted in early April (a week after her birthday), Anitta reflects on her dual identities, her mission to bring funk carioca to the global stage, and her ongoing journey of embracing every part of herself — sensual, spiritual, and everything in between.

Anitta, first off, happy belated birthday! How did you celebrate this year?

I love celebrating my birthday. We are so blessed to be alive, we have to celebrate. This year, I started with a ritual. Here in Brazil, my father, my brother, and I all follow Yoruba [traditions]. But I also love incorporating Buddhism and Hinduism into my life. The first party was a Shamanic ritual with a Shaman who guides me in life. I invited Krishna Das to do a kirtan — a [chanting] practice with mantras — and he performed at my house. Krishna Das is a great singer. I love his songs. It was really special. 

On the second day, I hosted a party with a band I love. Then the other day, I did another show in my house with a reggae band that I love. Then I traveled. Every year, my astrologers tell me where I should spend my birthday for my solar return, so I always celebrate it in a place based on their guidance. This year, I went to Fernando de Noronha, a great [archipelago] in Brazil.

Congratulations on being chosen to receive the Vanguard Award at Billboard‘s Latin Women in Music event — how does it feel to be recognized in this way?

I’m really happy. Last year, I also received an award in Brazil because of how I fight for change. Movies, music, books — and entertainment in general — can [serve as a catalyst for] change in our culture and lives. A popular movie or a type of music can completely shift how people behave. I always try to apply that idea to my work. It could be through my music videos, my speeches, my dancers, my outfits, or even in interviews — I always try to bring attention to things I really believe people need to [notice]. I go with the flow, but I also try to change the flow a bit. In the beginning [of my career], it was all about [promoting] women empowerment because I could see a lot of men singing about women in a way [that implied] they could do everything, while women could not. 

The documentary Larissa: The Other Side of Anitta shows so many incredible moments, from Río’s Carnival to being in love with your childhood sweetheart, to diving deeper into your spirituality. Now that you’re showing the world who Larissa is, how is it navigating these two identities — the personal and artistic?

That was something I really wanted to do. We’ve been watching other people’s lives on social media, and we believe [what we see]. We think that [those lives are] perfect. We tell ourselves, “Oh, I wish I was like that. I wasn’t born lucky,” or “I need a new car, a new house. I need more.” But in reality, that’s not what we actually need because we are comparing ourselves to lives that aren’t real. Social media only shows pieces of people’s lives. It doesn’t show how they got what they have, how they are feeling mentally or their pressures and struggles.

I wanted to use this movie to show people that it’s not like that. Everyone goes through struggles, and you can relate to my life even if you think it’s perfect. Deep down, we are all the same. I wanted to show that to gain success, money, or whatever you’re striving for, you have to work really hard. The internet today gives the impression that everything is easy, that you don’t need to work or study — you just get it. But I wanted to show that, no, success comes at a big cost. We need inspiration, but it’s also okay to hope.

Last year, you made waves with your Funk Generation album. How important was it for you to bring funk carioca to the world stage?

That was the baile funk experience. It was important because I really believe this rhythm has the power to be the next wave. I also love Afrobeat, and funk [carioca] has roots that trace back to that, from Africa, Bambata. That’s why it feels similar. I thought it was really important to bring this culture to the world. We performed in so many countries, and when everybody showed up, it was super special. I felt so strong and empowered on stage representing this rhythm and its energy.

I think sensuality is also an essential part of who I am — something I’ll never regret or give up on. Sometimes when I talk about spirituality, like mantras I love or hope to work on one day, people think I’m going to stop doing [the other parts]. They ask if I’ll stop being sensual or stop dancing the way I do in funk. But there’s no need for separation; doing one thing doesn’t mean you can’t do the other. It’s the opposite, actually. We need to embrace all parts of ourselves — the sensuality, the spirituality, and the power I feel when I’m performing funk and dancing. It makes me feel so powerful, so special. I was really happy with that tour.

Your hours-long Carnival performances have been praised for their high energy and artistry. How do you physically and mentally prepare yourself?

Mentally, it’s the hardest. It can f–k up your mind if you’re not ready because there is so much noise, so many people, so much energy. You have to make a deal with yourself and understand [what it takes] to handle it, because it can be tricky with all the ups and downs.

Physically, [preparation] is important. I was traveling and working so much, but when I decided to stay in Brazil for the moment, I got healthier because I could establish a routine. The body likes routine. It’s important to give your body structure during the days between shows. For Carnival, I performed every Saturday and Sunday for two months, spending four to five hours on stage each time. [To sustain that,] you need to maintain a strong routine during the weekdays.

As you embark on this new phase of your journey, what do you hope fans take away from seeing you as Larissa?

I’m trying not to be in a rush. I used to always try to deliver. You know, that anxiety that comes from big companies and people expecting results and numbers and paybacks. But now I’ve realized that the more we act in survival mode, the less we get. It’s hard to create something truly new and impactful when you have people in your environment being like, “What’s the next step? So what are we doing? What’s the plan?” Now I’m just trying to silence [those voices], and trying to be confident and follow my heart.

One thing I’ve always done in my career is trust [my intuition]. Even if everyone else was going right, I would go left. I didn’t mind waiting years for that decision to pay off. I would keep insisting on the left because that was the direction I felt good with. At some point, I started to lose that confidence because so many people around me were pushing for immediate results. But now, I’m trying to just keep this mindset. I don’t care if everyone else is going one way. If I feel like this is the right way, I’m going to keep going that way, no matter what.

The third annual Billboard Latin Women in Music special will air live at 9 p.m. ET / 8 p.m. CT on Thursday, April 24 exclusively on Telemundo, Universo, Peacock and the Telemundo app and throughout Latin America and the Caribbean on Telemundo Internacional.

Read Billboard’s Latin Women In Music 2025 executive list here.