Anitta Stars in Levi’s 501 Denim Campaign: Here’s What She Loves About the Iconic Jeans

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What do you love about Levi’s jeans? For Anitta, it’s all about “versatility,” but she feels the “most confident” when pairing Levi’s 501 jeans with a simple tank or T-shirt, she revealed in a new Levi’s campaign released Tuesday (Aug. 29).

The Brazilian singer stars in Levi’s latest denim campaign celebrating its 150th anniversary of Levi’s 501 jean.

“I love my Levi’s 501’s because of their versatility. I can wear them for so many different looks, from casual to elegant,” the singer said in a statement. “However, I feel most confident in my Levi’s 501’s when I pair them with a basic tank or T-shirt and sneakers.”

The 30-year-old recording artist, who was also recently announced as a brand partner for Savage x Fenty by Rihanna, models several denim looks for the Levi’s campaign including the iconic 501 90’s jean, the 501 Original Short and 501 ’81 jeans.

“I believe that the Levi’s brand carries timelessness, which is a common thread in every global icon, old and new,” she added. “I’m proud to represent the heritage of Levi’s that has broken global barriers, with strong ties to my own culture.”

If you’re in the market for a new pair of jeans, Levi’s is having a mega-sale for Labor Day. Save up to 30% off sitewide, plus 50% off kids clothing and backpacks and an extra 40% off sale items. The end-of-summer sale ends on Monday (Sept. 4) at 11:59 p.m. PT.

 Shop sale items below.

A throwback design with a modern twist, this straight-leg, high-waisted jean is inspired by the ‘80s, and available in medium wash and black. Levi’s 501 ’80s jean are available in sizes 24-34 and plus sizes ranging from 14L-26M.

Whether you’re layering up, or dressing down , a denim jacket is a wardrobe staple for any season. Levi’s Trucker Jacket is also available in plus sizes 1X-4X.

The 501 Original Short is sold out in most denim washes and sizes at Levi’s.com, but the black shorts are still in stock as well as Levi’s 501 High Rise Shorts. You can find Levi’s Original Short at retailers such as Amazon, Nordstrom and Revolve.