Ariana Grande Embraces Balletcore With Upcoming R.E.M. Beauty Drop
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Ariana Grande is entering a new era that’s leaping into the balletcore trend and all its soft-pink hues. To celebrate the latest stage in her life, she’s teamed up with her makeup brand R.E.M. Beauty to tease a new collection titled Yours Truly, which will be released on the brand’s site Tuesday (Jan. 16) and globally on Thursday (Jan. 18), making it one of the beauty releases this year you won’t want to miss.
Say goodbye to whatever refillable lipsticks you’re currently using, because R.E.M. Beauty’s limited-edition collection is serving not only a baby pink lip gloss, but also includes a highlighter and liquid eyeshadow in similar ballet pink colors to help you craft soft, monochromatic looks.
You can’t shop the new makeup yet, but you can sign up to join the waitlist here. Plus, if you’re a new user signing up for updates from the brand, you’ll be able to score 10% off the Yours Truly collection when it drops.
The makeup brand announced the limited collection on Instagram with a photo of the “Yes, And?” singer sporting light pink tights, a mini wrap skirt and a wrap long-sleeve top, which is typically worn by ballet dancers, further showing Grande’s shift toward balletcore. As further proof, the pink shades the collection boasts are similar to that of a ballet slipper that you can see modeled in another Instagram post R.E.M. Beauty posted on Jan. 11.
“yours truly ♡ see you on january 16,” the caption reads, followed by a video of models showing off the new highlighter, lip gloss and liquid eyeshadow.
For Grande, the new collection also represents the ideal tie-in to her beauty routine and music, as well as encapsulates the vibe of what you can expect from her new album.
“I love taking any opportunity I can to marry the music to the makeup, as I think they help bring each other to life in such a beautiful way and always have!” said Grande in a statement on the new collection’s landing page. “My makeup has changed so much throughout the years, and it’s such an important piece of the storytelling puzzle to me. I’m excited to release these new colors that I truly feel capture the energy of the Yours Truly era so perfectly. We hope you enjoy these new, soft, sweet shades that are perfect for driving down Honeymoon Avenue or sipping a pop of pink champagne!”
For more product recommendations, check out our roundups of the best press-on nails, classic lipstick shades and celebrity fragrances.
Rylee Johnston
Billboard
