Ariana Grande Frolics Through Times Square to Celebrate ‘Eternal Sunshine’ Billboard

Ariana Grande has had much to celebrate in the week since her new album Eternal Sunshine dropped March 8, including an enormous digital billboard from Spotify promoting the project in Times Square.

The 30-year-old pop star took a special trip to the New York City landmark to see the billboard with her own eyes, as captured in a video she posted to Instagram Friday (March 15). In the clip, Grande — staying low-key in a face mask, pink bonnet and black puffer jacket — skips around and cheers as her own face appears onscreen.

The singer is only noticed by a couple of fans, whom she poses with in the video. Surrounding her is a group of proud friends as well as her mom, Joan Grande.

“one week of eternal sunshine,” the superstar captioned the post. “thank you.”

Spotify’s ode to Eternal Sunshine comes after the LP quickly became the streaming service’s most-streamed album in a single day so far in 2024 — within 24 hours of its release.

Grande also shared a backstage photo from her recent performance on Saturday Night Live, as well as snaps from the “We Can’t Be Friends” music video shoot. In a couple of photos, she clutches the teddy bear featured in the visual, which finds the Grammy winner having her memories of a past love wiped a la the Jim Carrey- and Kate Winslet-starring Eternal Sunshine of the Spotless Mind, the namesake of her new album.

“I think the movie is so beloved because so many people can relate to knowing that something isn’t right but loving so much and wanting to stay,” she told Apple Music 1‘s Zane Lowe of taking inspiration from the film shortly before her record dropped. “I think it kind of fell into place that these songs had little tidbits of that theme. I just felt really inspired by it.”

Her first album since 2020’s Positions, Eternal Sunshine is gunning for a No. 1 debut on the Billboard 200. The Max Martin-produced project was preceded by just one single, “Yes, And?,” which topped the Billboard Hot 100 earlier this year.