Becky G Brings Latinidad Flair to 2023 Billboard Women in Music with ‘Mamiii’

Becky G was honored on Wednesday night (March 1) with the American Express Impact award at 2023 Billboard Women in Music.

The bilingual crossover star also brought Latinidad flair to the YouTube Theater in Los Angeles during the show by performing a solo rendition of her Karol G collab “Mamiii” while flanked by a guitarist, percussionist and two backing vocalists. “Lo que no sirve, que no estorbe/ Te metiste autogol por torpe/ Te quedó grande este torque/ Ya no estoy pa que de mí te enamores, baby/ Sin visa ni pasaporte/ Mandé tu falso amor de vacaciones,” she sang in Spanish.

The singer later got teary-eyed as she accepted this year’s Impact award from Dove Cameron. “Let’s talk about my friend Becky G,” the Vengeance actress said while introducing her pal. “Her music is incredible, spans multiple languages and keeps racking up the hits.”

From there, Cameron ran through Becky’s litany of recent accomplishments, including five career top 10s on the Hot Latin Songs chart, her first No. 1 on the Latin Pop Albums chart (thanks to her 2022 sophomore full-length Esquemas) and more than two billion U.S. streams (per Luminate), before touting the reasons Becky G is this year’s Impact honoree.

“A second-generation Mexican-American, Becky G has made it a point to represent her community and celebrate Latinidad culture and 200 percenters through her music, her beauty brand and her new production company, which will focus on storytelling [in] underrepresented communities,” Cameron explained.

“She has donated funds from merchandise to help underprivileged students from Los Angeles access digital technology to attend online classes, used her platform to support Black Lives Matter and Dreamers and was a co-chair of Michelle Obama’s voter registration nonprofit When We All Vote,” she continued. “The word ‘impact’ can mean so much to so many and there is no one who is more deserving than this tonight.”