Believe Revenue Up 14% in First Half of 2024

Believe turned in strong double-digit revenue growth in the first half of 2024, helped by its 2023 acquisition of Sentric Music Group but hobbled slightly by weak ad-supported streaming revenues. Revenue grew 14.1% to 474.1 million euros ($512.7 million) and adjusted earnings before interest, taxes, deprecation and amortization (EBITDA) improved 29.3% to 31.3 million euros ($33.8 million), the company announced Thursday (Aug. 1). 

“Despite persistent market headwinds in some of our key territories, Believe continued to generate solid profitable growth during the semester,” CEO Denis Ladegaillerie said in a statement. “We pursued our strategic roadmap to build the best artist development company in the music industry, while finalizing the restructuring of our capital structure providing us with greater financial flexibility and partners who can accelerate our profitable growth story.”

The Paris-based company lowered its expectations for full-year revenue, however. Because Believe will lose the year-over-year growth benefits of streaming price increases and is “cautious” about ad-supported streaming, the company lowered its guidance for organic revenue growth to 12% from 18%. That said, it increased its guidance for full-year adjusted EBITDA margin to greater than 6.5% from the previous 6.5% figure. 

Thursday’s earnings release was Believe’s first since a consortium including Ladegaillerie acquired nearly all of the company’s shares through a tender offer that ended June 21. The consortium, which includes funds managed by TCV and EQT X, now owns 96.02% of share capital and 94.87% of voting rights. Believe continues to have a small number of minority shareholders and its stock still trades on the Euronext Paris exchange, but due to the small float, the company will release only mid-year and full-year earnings results and no longer release quarterly results. 

First-half revenue grew 17.9% to 78.4 million euros ($84.8 million) in France, Believe’s home and largest market, where it claimed to have 40% of the top local singles and 30% of the top local albums during the period. Revenue dropped 1.2% to 53.5 million euros ($57.9 million) in Germany, its second-largest market. In Europe excluding France and Germany, revenue jumped 24.7% to 121.9 million euros ($131.8 million). 

The Americas grew 21.8% to 73.9 million euros ($79.9 million), helped in the second quarter by the reallocation of most of Sentric Music Group’s revenues to the U.S. Believe acquired Sentric, a Liverpool-based music publishing company, in 2023 from Utopia Music. Asia/Oceana/Africa grew just 3.7% to 116.3 million euros ($125.8 million); while revenue was “slightly up” in India, it fell in some Southeast Asian markets that are heavily based on ad-supported streaming.

Believe’s Premium Solutions division, which includes its publishing, label and artist services businesses, grew revenue 13.5% to 440.9 million euros ($476.8 million) in the first half of the year. Most of that improvement came from organic growth, while Sentric accounted for 2.3 percentage points of growth. Revenue at the Automated Solutions segment, which includes digital distributor TuneCore, increased 23.4% to 33.2 million euros ($35.9 million).