Beyoncé & Post Malone’s ‘Levii’s Jeans’ Puts Levi’s in ‘Cowboy Carter’ Mode
“Levii’s Jeans,” the Beyoncé and Post Malone duet on Cowboy Carter, has the Levi’s brand joining the BeyHive this weekend.
“Oh to be Levi’s jeans right now,” the denim company posted — along with jeans and cowboy hat emojis — on Instagram and TikTok on Friday (March 29). The caption was made on a post featuring mostly photos of the backside of various Levi’s jean styles, inspired by the content of the song.
Levi’s even changed its Instagram profile logo and display name to “Levii’s” in homage to the playful Cowboy Carter duet.
“FKA Levi’s,” wrote the brand in an updated account bio, topping it off with a bee emoji — in reference to Beyoncé’s fan group.
The two artists smoothly share vocal duties on the flirty, radio-ready song.
“You call me pretty little thing/ And I love to turn him on/ Boy, I’ll let you be my Levi’s jeans/ So you can hug that a– all day long,” Beyoncé sings during an earworm of a chorus, with Post Malone picking up at “Come here, you sexy little thing/ Snap a picture, bring it on/ Oh, girl, I wish I was your Levi’s jeans/ The way you poppin’ out my phone/ I love you down to the bone.”
Other features on Beyoncé’s Cowboy Carter include Miley Cyrus, Dolly Parton, Willie Nelson and more.
Next up, music fans will hear Post Malone on a track with Taylor Swift — “Fortnight,” the opener of Swift’s upcoming The Tortured Poets Department album, out on April 19.
Post also collaborated in the studio with Noah Kahan for an updated version of Kahan’s “Dial Drunk” that was released over the summer, with Kahan describing their get-together as “exactly what I wanted an experience with Post Malone to be; he was sitting crossed-legged, drinking Bud Lights [and] smoking cigarettes.”
Listen to Cowboy Carter‘s “Levii’s Jeans” collab between Beyoncé and Post Malone below.
Ashley Iasimone
Billboard
