Billboard Editors Predict Latin Music Trends to Look For in 2024

You know what they say: new year, new music! In celebration of 2024’s arrival, the Billboard Latin and Billboard Español teams have predicted some of the Latin music trends that we believe will take off this year based on their momentum from 2023.

Last year, we reached out to various hitmakers such as Edgar Barrera, MAG and Ovy on the Drums, who all shared their predictions for 2023.

MAG, known for producing bangers for Bad Bunny, said it best: “I love that we’re seeing the global expansion of several Latin music subgenres other than just reggaetón. It’s exciting to see bachata and regional Mexican music growing outside of their rooted territories.”

With the massive success of artists like Peso Pluma, Fuerza Regida, Carin León and Grupo Frontera, to name a few, it’s evident that Música Mexicana dominated 2023, over any other Latin genre.

For Barrera, this is due to “being raw and authentic, being true to their sound and not trying to chase whatever is working for someone else,” he previously told Billboard about Mexican music expanding to new markets outside of Latin America.

Like the growth of Regional Mexican music, Emiliano Vasquez, A&R at Sony Music Latin, predicted a growth in bachata music for 2023—and he was right. “Bachata is becoming more popular as it merges with different musical genres, such as R&B, pop, electronica, hip-hop and trap. It is very common to see pop and urban artists recording bachata in their promotional singles and achieving great acceptance, even without originally being bachateros,” he said.

That same year, many urban and pop acts unleashed bachata tunes including Maria Becerra & Enrique Iglesias, Sofia Reyes & Beele, and Chayanne.

Which Latin music trends should we be looking out for this year? Check out our predictions below.