Billboard Explains: Why Karol G Is Woman of the Year 2024

In 2023, Karol G shared her ultimate dream with Billboard: “If you asked me, ‘Karol, what would be your dream?’ That your name be recognized worldwide. That would be amazing.” Fast forward to today, and it’s clear she’s not just dreaming it anymore — she’s living it.

Wednesday (March 6) marks a significant milestone for the Colombian superstar, as she is set to receive the prestigious Woman of the Year award at the 2024 Billboard Women In Music Awards. This recognition makes her the first artist who primarily records in Spanish to claim the honor since the ceremony’s inauguration in 2007 — a testament to her unparalleled impact and influence in the industry.

The Medellín native has not only shattered records, but also solidified her legacy in Latin music and beyond. With an impressive tally of 30 songs on the Billboard Hot 100, including top 10 hit “TQG” alongside Shakira, her achievements speak volumes. Yet, it’s on the Hot Latin Songs chart where Karol G’s star truly dazzles. On that tally, she boasts a record-breaking 63 entries — the highest for any female artist. Furthermore, her 26 top 10 hits and eight No. 1s, including chart-toppers such as “MAMIII” with Becky G, “Tusa” featuring Nicki Minaj and “Provenza” highlight her dominance.

In fact, Karol G ranks third in the number of No. 1 hits among women on the Hot Latin Songs chart, trailing behind only Gloria Estefan with 15 and Shakira with 13 each.

“With her immense talent, Karol G has created a movement for women across the globe due to her empowering lyrics and inspiring confidence,” said Hannah Karp, Billboard’s editorial director, when Karol G was announced as the Woman of the Year honoree. “The release of her groundbreaking album Mañana Será Bonito has proven her a force to be reckoned with in both the English and Spanish charts. We are so excited to honor her as Woman of the Year.”

“Karol G has become a global superstar performing in Spanish,” added Leila Cobo, Billboard’s chief content officer, Latin/Español. “It shows that music and artistry are not bound by language or borders, and Billboard recognizes that. This is truly a historic moment for the brand and for Latin music.”

Tickets to attend the Billboard Women in Music Awards presented by Marriott Bonvoy are available to the public. Fans can watch the show on Thursday, March 7, at 5 p.m. PT/8 p.m. ET on billboardwomeninmusic.com.