Billboard’s 2023 Women In Music Awards Breaks Viewing Records

7 March, 2023

Billboard’s 2023 Women In Music Awards was hit with fans, capturing an all-time record of 60 million views — and counting.

Announced today (March 7) by Billboard parent PMC, the latest WIM Awards and its corresponding clips and outtakes videos generated its lofty result across Billboard.com, YouTube, Twitter, Facebook, Instagram, Instagram Stories, LinkedIn, TikTok, and Harmony, Penske Media’s in house streaming platform.

Based on clips of performances and award outtakes, the ceremony generated 8 million more views than the 2022 edition.

Held March 1 at Los Angeles’s YouTube Theater, Billboard’s annual event celebrates the most influential powerhouses who are shaping the music landscape, from rising stars to frontline artists, creators, producers and executives.

Among the greats, 2023 Woman of the Year SZA. “You are the real deal. You are such a genuine human being, a genuine artist, a poet, a songwriter, an emoter who’s a once-in-a-lifetime, once-in-a-generation talent,” Lizzo said of the SOS star, adding, “We don’t deserve you!”

Also on the night, Becky G was honored with the Impact Award presented by American Express, Doechii received the Rising Star Award presented by Honda, Ivy Queen earned the Icon Award, Kim Petras nabbed the Chartbreaker Award, Latto landed the Powerhouse Award, Lainey Wilson won the Rulebreaker Award, Lana Del Rey took home the Visionary Award, TWICE was named Breakthrough Award winner, and Rosalía rocked the house with first ever Women in Music Producer of the Year award presented by Bose.