Billie Eilish Announces Third Album ‘Hit Me Hard and Soft’: Here’s When It Arrives
Billie Eilish is getting ready to make a splash with her third studio album, which the 22-year-old pop star finally announced is coming this spring in a post on social media Monday (April 8).
Related
Sharing the cover art — which finds the singer sinking underwater, seemingly seconds after being dropped from the other side of a door that’s visible at the top of the frame — Eilish confirmed that the album, titled Hit Me Hard and Soft, arrives May 17.
“MY THIRD ALBUMMMMMMMMMMMMM COMES OUT MAY 17THHHHHHHHHHHHHHHH AHHHHHHHHHH🥹🥹🥹,” she excitedly captioned the post. “so crazy to be writing this right now i’m nervyyyyy & exciteddd 🫣”
The nine-time Grammy winner also confirmed that, just like her first two albums, 2019’s When We All Fall Asleep, Where Do We Go? and 2021’s Happier Than Ever, her brother Finneas produced the new LP. She also warned fans that she won’t be releasing any singles ahead of the project’s release, noting, “i wanna give it to you all at once.”
“finneas and i truly could not be more proud of this album and we absolutely can’t wait for you to hear it,” she added. “love you love you love you.”
The announcement comes hours after Eilish shared an eerie video teasing the album, in which she descends deeper and deeper into an abyss of dark blue waves, her hands reaching in vain toward the surface. Just as it seemed that she was about to sink into oblivion, another hand came into the frame and grabs her arm.
Meanwhile, a piece of music with a video game-like beat – over which Eilish gently riffed – played.
“READY?” the “What Was I Made For?” artist captioned the video.
A few hours before she posted the teaser, Eilish had written on Instagram Stories, “I’M TELLING YOU SOMETHING TOMORROW.”
Leading up to her big announcement, the Oscar winner teased her next era via mysterious billboards in Los Angeles and New York City, advertising what appeared to be new lyrics. One of them read, “She’s the headlights I’m the deer,” while others displayed the messages, “I try to live in black and white” and “Did I cross the line?”
Eilish also recently added all 100-million-plus of her Instagram followers to her “Close Friends” Story, a move that earned her 7 million new followers in just two days. There, she’s been posting blue-hued artwork and cryptic messages alluding to a pending announcement.
Watch Eilish’s announcement and teaser video below.
Hannah Dailey
Billboard
