Billy Ray Cyrus & FIREROSE Sign New Management, Agency Representation Deals: Exclusive

Multi-faceted entertainers Billy Ray Cyrus and FIREROSE have signed with Scott Adkins for exclusive management representation, and with Nick Meinema of Action Entertainment Collaborative for global agency representation.

Adkins also manages country singer-songwriter and Country Music Hall of Fame member Tanya Tucker and is president/CEO of public relations firm Adkins Publicity. Meinema’s Action Entertainment Collaborative also represents Trace Adkins, Terri Clark, James Barker Band, Sawyer Brown, Thompson Square and more.

“Billy Ray Cyrus is royalty in all aspects of the entertainment business who continues to reign as a true visionary, and FIREROSE is a multi-talented gem whose talent blew me away the moment I heard her stylistic voice. I’m thrilled to continue representing both artists in a management capacity after working with Cyrus for more than eight years,” Adkins said via a statement.

“We’re thrilled we got the call and opportunity to represent Billy Ray Cyrus and FIREROSE, and are excited to put into motion the plan they have for their future, while building off of Cyrus’ indelible career as a bonafide hitmaker and entertainer, as we embark into the next chapter with FIREROSE,” added Action Entertainment Collaborative founder Meinema.

Cyrus and FIREROSE recently issued their new duet, the Diane Warren-written “Plans.”

“Like our song says, ‘It’s a new day.’ ‘New Day’ was FIREROSE and my first Top 20 radio hit together. It sowed the seeds for a lot of change still yet to come. A new beginning. This moment in time marks not only a new chapter but to be honest, it’s a brand new book,” Cyrus said in a statement.

“I am honored and thrilled to be represented by Scott Adkins and Nick Meinema,” FIREROSE added. “I’m very much looking forward to this next exciting stage of my career and taking my artistry to the next level with this power team. There’s a great synergy in our creative vision and trajectory for my artistic goals.”

Cyrus earned his breakthrough hit in 1992 with “Achy Breaky Heart,” which enjoyed a five-week run at No. 1 on Billboard‘s Hot Country Songs chart beginning on May 30, 1992. One week later, his Some Gave All album hit the summit on Top Country Albums for the first of 34 total weeks, setting a precedent at the time for a debut album. He followed with country hits including “Some Gave All,” “It Won’t Be the Last,” and “It Could’ve Been Me.”

He went on to diversify his career, taking on acting roles in series including Doc and Still the King, as well as the Disney Channel series Hannah Montana with his daughter, singer-songwriter-actress Miley Cyrus. In 2019, he united with Lil Nas X for a remix of “Old Town Road,” which spent 19 weeks atop the Billboard Hot 100 and is now certified 17-times multi-platinum by the RIAA.

FIREROSE and Cyrus previously collaborated on the song “New Day,” while FIREROSE is known for her indie-pop tracks “Fragile Handling,” and “Way Out,” which have each earned more than 1 million views on YouTube.

See the official video for the couple’s song “Plans” below: