BLACKPINK’s Rosé Joins Rimowa’s Latest Campaign Encouraging You to Travel in Style
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Rosé may be winding down her world tour with BLACKPINK, but the K-pop singer has already joined another project: Romiwa‘s new travel campaign.
It’s no secret that the star moves around a lot, which means having a handy set of luggage is basically a travel necessity. Now, she joins the likes of Formula 1 racer Lewis Hamilton and French soccer star Kylian Mbappé to show off the luggage brand’s Never Still campaign featuring sleek shades and versatile designs.
In a series of short films, the campaign looks to show the normal, everyday side of Rosé and co. Within the main video, you get to see the Pink Venom singer begin to pack up her suitcase — a task that some of us love to leave for the last minute.
Rimowa debuted the full video on X (formerly known as Twitter) in a post on Thursday (Sept. 7).
“For ROSÉ, Kylian Mbappé, and Lewis Hamilton, journeys go beyond destinations reached. Featuring a score by Hans Zimmer, RIMOWA’s new campaign shares their transformational journeys as they move around the world, and move the world around them,” the caption said.
Whether you’ve scored some travel deals or not, having a durable piece of luggage is crucial for keeping your belongings safe and intact.
Want to channel Rosé’s style? You can shop the exact suitcase she sports in the campaign below.
The Hybrid Cabin suitcase is ready to make journeying to new destinations a little simpler. The luggage comes with an adjustable handle and four wheels for easier maneuvering. Its outer shell features aluminum-magnesium alloy material made from German engineering that aims to be durable and lightweight. You can also choose from three sizes to personalize to your needs.
Not a fan of white? The style is also available in black. You’ll also receive a complimentary leather luggage tag with your purchase.
For more product recommendations, check out our roundups of the best luggage deals, dorm essentials and festival gear.
Rylee Johnston
Billboard
