BMG Reports $1 Billion Revenue in 2024, Crediting Its ‘Next’-Level Strategy and 16% Digital Growth

Berlin-based music company BMG reported on Monday (March 31) that it generated 963 million euros ($1 billion USD) in revenue over the course of 2024, marking a 6.4% increase from the year-ago period, thanks to a double-digit jump in digital income streams a strong slate of major releases. The performance amounted to 8.1% in organic growth, the company said.

Digital revenue, which now accounts for 68% of BMG’s overall revenue, rose 16% in 2024, as BMG continues to see the fruits of moving oversight of its digital distribution business from WMG’s ADA to in-house in late 2023.

Operating earnings before interest, taxes, depreciation, and amortization (EBITDA) adjusted — BMG’s preferred metric for profit — rose 37% to 264 million euros ($274.2 million, based on the foreign exchange rate as of Dec. 31, 2024) compared to last year’s 194 million euros ($214 million, based on 2023’s year-end exchange rate).

BMG CEO Thomas Coesfeld credited the “BMG Next” strategy — a localized yet globally scalable approach — for being pivotal in the company’s success in 2024,  highlighting improvements in go-to-market strategies, digital distribution catalog acquisitions and technology. The company made significant changes to its global distribution strategy, including direct licensing agreements with Spotify and Apple Music and transitioning physical distribution management to Universal Music Group. BMG also invested around half a billion euros in catalog acquisitions — it counts 24 for the year — and signings, strengthening its rights portfolio through investment initiatives. 

“Our BMG Next strategy has been instrumental in driving a successful 2024 with a step-change performance in a fast-evolving music market,” he said. “Building on the strong performance of our artists and songwriters, ongoing go-to-market improvements, such as insourcing digital distribution, and continued high investment into our people, catalog acquisitions and technology development, we achieved an incredible 2024.”

Notable successes in the recorded music sector included releases from George Harrison, Kylie Minogue, Bryan Ferry, Lainey Wilson, Sum 41, Travis, Crowded House, Rita Ora and others. The company signed new label deals with Blake Shelton, Mustard, YG, New Kids on the Block and K. Michelle, among others.

In music publishing, BMG songwriters such as Bruno Mars, D’Mile, Steve Miller, Trevor Horn, The-Dream, Roselilah and others achieved chart success, with contributions to major hits like Eminem’s “Houdini,” Beyoncé’s Cowboy Carter album, Kendrick Lamar and SZA’s “Luther” and Mars and Lady Gaga’s Hot 100 chart-topper “Die With a Smile.” BMG also signed or extended publishing agreements with artists, including Carly Pearce, KT Tunstall and Tyron Hapi, among others, and secured publishing agreements with Tomorrowland Music and Cirque du Soleil.

The company’s catalog division saw continued growth, with Mötley Crüe’s remastered ripper from 1989, Dr. Feelgood, driving a 10% increase in global streams and Australian garage rockers Jet (“Are You Gonna Be My Girl”) achieving milestones on streaming while selling out anniversary shows. Sync licensing also played a crucial role, securing placements in advertisements, trailers and TV series for artists like Lenny Kravitz, Jennifer Lopez, George Harrison, Pitbull and Rita Ora.

Here are some of BMG’s 2024 highlights: