Bruce Kalmick’s WHY&HOW Partners With Red Light Management

Artist management company WHY&HOW has partnered with Red Light Management, effective immediately.

WHY&HOW CEO/founder Bruce Kalmick launched the company in 2020 after more than a decade in the music industry. The firm, which will keep its own branding moving forward, is now a full-service management operation, allowing it to collaborate across all areas of the industry and offer enhanced resources to its roster of clients. Under the deal, all 20 WHY&HOW staff members in marketing, creative and brand endorsements will join Red Light Management’s operations.

WHY&HOW’s artist roster includes Breland, Kaleo, Whiskey Myers, Danielle Bradbery, Drake White, Read Southall Band, William Clark Green and Chase Rice.

“With our new partnership, WHY&HOW is gaining the opportunity to learn from one of the most influential executives in the music business, [Red Light Management founder] Coran Capshaw,” said Kalmick in a statement. “We can’t wait to get started on this exciting new chapter.”

“We’re excited about our new partnership with WHY&HOW,” Capshaw added. “Bruce has put together a great group of artists as well as a very talented management team. We look forward to working alongside them to help enhance all aspects of their business.”

Why&How becomes the latest primarily country music-focused management company to team with Red Light Management, which has long worked with management companies including KP Entertainment (Luke Bryan) and Homestead (Sam Hunt).

Capshaw founded Red Light Management in 1991 in Charlottesville, Virginia, while helping spearhead Dave Matthews Band‘s career from local club favorite to renowned touring group. In addition to Dave Matthews Band, Red Light Management’s roster includes Luke Bryan, Lionel Richie, Enrique Iglesias, Brandi Carlile, Dierks Bentley, ODESZA, Chris Stapleton and more. The company’s work also extends into the fields of touring, commerce, festivals, licensing, branded entertainment and artist-driven philanthropy.