Carlos Vives Named Latin Recording Academy’s 2024 Person of the Year: ‘It’s Still Surprising to Me’

Twenty-five years after leading the list of nominees to the first edition of the Latin Grammys, Carlos Vives will receive the highest honor from the Latin Recording Academy: the Colombian artist has been named the 2024 Person of the Year.

Vives — winner of 18 Latin Grammy Awards, two Grammy Awards and a Billboard Latin Music Awards Hall of Fame inductee — “will be honored for his more than three-decade career as a multifaceted singer and composer, as well as for his continued commitment to environmental and social initiatives,” according to an official statement released Wednesday (May 22) morning.

“Carlos Vives is one of the most prolific and beloved artists of our time, whose commitment to Latin music and support for the new generations truly personifies the values of our Academy,” said Manuel Abud, CEO of The Latin Recording Academy. “We honor him as our Person of the Year for his vast contributions to our musical heritage and for his many philanthropic initiatives.”

“It’s still surprising to me,” Vives told Billboard Español this week in an exclusive interview. “It’s like a message that the Academy gives at the end, because 32 years ago I chose a path [that was unconventional]. To be successful, to be commercial, there was one way. This other path that’s cultural or has to do with your identity, that doesn’t work, [they would say].”

In Wednesday’s press release, he added: “I am honored and moved to have been chosen as the 2024 Latin Recording Academy Person of the Year. It is the reward for an authentic journey, for a wonderful team and, above all, it is the recognition of the musical spirits of our Latin American diversity. These spirits taught us to love and enrich our language, to take care of it and to respect it in order to exalt humanity with it.”

Born in Santa Marta, Colombia, Carlos Vives is one of the most respected artists in Spanish-language music and a pioneer of a new Latin American sound, redefining traditional Colombian vallenato by incorporating to it pop and rock sounds. With No. 1 hits on the Billboard charts such as “Volví a Nacer,” “Fruta Fresca” and “La Bicicleta” with Shakira, among others, has become an ambassador of Colombian and Latin American culture around the world.

His commitment to good causes transcend the musical realm. In 2015, he created the Tras La Perla initiative to promote the sustainable development of Santa Marta and its ecosystem. In addition, he created the Escuela de Música Río Grande to offer artistic experiences to children and young people, and founded the record label Gaira Música Local to promote new Colombian talent. He’s also been a strong advocate and generous supporter of the Latin Grammy Cultural Foundation since its inception, the Latin Recording Academy highlights, and sponsored its annual Prodigy Scholarship in 2018.

His latest album, Escalona: Nunca Se Había Grabado Así, earned him his 18th Latin Grammy when it was crowned best cumbia/vallenato album in 2023. This year he was also recognized with the ASCAP Founders Award from the American Society of Composers, Authors and Publishers (ASCAP).

Vives will be feted as Person of the Year at a special star-studded gala and tribute concert where an array of artist and friends will perform renditions of his renowned repertoire. Details of the event, to be presented in November during the 2024 Latin Grammy week in Miami, will be announced at a later date.

The Latin Recording Academy Person of the Year honors musicians and their artistic achievements in the Latin music industry as well as their humanitarian efforts. Past honorees are Laura Pausini (2023), Marco Antonio Solís (2022), Rubén Blades (2021), Juanes (2019), Maná (2018), Alejandro Sanz (2017), Marc Anthony (2016), Roberto Carlos (2015), Joan Manuel Serrat (2014), Miguel Bosé (2013), Caetano Veloso (2012), Shakira (2011), Plácido Domingo (2010), Juan Gabriel (2009), Gloria Estefan (2008), Juan Luis Guerra (2007), Ricky Martin (2006), José José (2005), Carlos Santana (2004), Gilberto Gil (2003), Vicente Fernández (2002), Julio Iglesias (2001) and Emilio Estefan (2000).